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Space Planning Concepts designs retail business services concept

by Space Planning Concepts
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Space Planning Concepts says that the purpose of a retail concept is to house, display and sell goods and services and realize a return on investment. According to the building and maintenance business, retail concepts are essentially a blend of marketing and design. To be a successful retailer, one needs to be correctly positioned in the market and communicate and service that position.

The business services firm notes that a retail concept needs to be innovative, practical, cost effective and result oriented. The retail concept should bear in mind the future aspect of the business and the type of customer, who chooses to shop at a particular store and the reasons for his choice. Space Planning Concepts says that the retail concept should consider consumer behaviour, demographics and psychographics.

To create an identity for the business is the next important point of retail concept. The integrated retail concept should reflect the nature and purpose of the business through store design, signage, graphics and in-store communications, branding, and fixturing and merchandising. The concept should be flexible to accommodate continuous change in type and amount of products and services. 26.11.2007

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Contact Space Planning Concepts

62 Eastwood Dr

Mansfield

Brisbane

QLD 4122

Tel: 07 3343 1588

Fax: 07 3343 1588

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