Snap Fitness franchisee assured by the fitness franchise's U.S. success

Nigel Blackwell has signed on as a Snap Fitness franchisee in Carina, Queensland, stating his decision was prompted by the guaranteed success of the U.S. fitness franchise model in the Australian market and other points of difference that allowed the franchise to stand out above their competitors.

“I took comfort in the success Snap fitness has demonstrated over the last seven years and the support they offered franchisees – they’re no fly-by-the-night business,” Blackwell said.

Blackwell says the fitness franchises customer point of difference lies in appealing to what the customer wants and empowering clients so they can access the fitness franchise when they want to train.

“Snap Fitness is fast becoming the genuine smaller community based club offering good cardio equipment, excellent floor facilities, free weights, and personal training at an affordable fee,” Blackwell said, adding that clients don’t pay for services they don’t use.

The point of difference for franchisees, besides offering a proven franchise model to consumers in a rapidly growing industry, is the low level of staffing and cost of labour, comprehensive training and decades of industry experience.

“They’ve got international experience to draw on and I feel really confident that they are backing me up,” Blackwell said.

“Our Carina store in Queensland has exceeded our expectations so far by reaching close to 400 members within three weeks of opening and continuing to grow at a steady pace.

“This has given me further confidence to open up several other sites as soon as possible,” Blackwell said, adding he would like to add a further three fitness franchises to his network.