SelectValet – A NZ Success Story

With over 1000 franchisees in NZ & Australia and an operation in the UK, Select is part of one of New Zealand’s great franchise success stories. Working in the home cleaning, lawn mowing and car washing market, the company provides franchisees with training, branding, relationship management, customer service and even finds them customers.

Founder Stu Beadle attributes the company's fast growth to its "unique guarantee" to franchisees. "Because we were very good at the marketing side, we didn't have too much difficulty getting the work," Beadle says. "So what we were able to do was offer a guarantee to the franchisee coming on." He said the guarantee "lowered the hurdle for them coming onto the business,' "That, combined with a highly trained and highly incentivised franchisee. enabled us to deliver top quality to clients and we got lots of referrals and were able to retain clients to a much higher extent than normal."

NZ Master Franchisee Mark Gilbert believes the number of franchisees who are migrants points to the fact that Select is a low cost, low risk way for migrants to have their own business but with expert help available when needed. “New Zealand can be a hard place to do business if you are new to the culture” Says Gilbert. “ With the Select system we can show migrants how to be successful”.

Gilbert also points out that Select is right at the forefront of innovation. “This year’ says Gilbert, “We developed in NZ a waterless vehicle washing system (SelectValet ). This system allows vehicles to be washed with virtually no water. Not only does this save customers a huge amount of water but the process is also great for the environment”

Patrick Wang, the Wellington manager for Select, has worked in all areas of the business and is amazed at the potential for franchisees with the SelectValet car maintenance franchise. “I have watched the guys working in SelectValet and some of them are earning up to $60 per hour! This is incredible.”

Mark Gilbert sees a huge market for the SelectValet car care franchise service.” We are finding” he says,” That customers really like the service we are offering. Most become regular clients and franchisees are able, with our help, to build long lasting, sustainable business”

In fact, both Patrick and Mark challenge anyone reading this to find a better return for their investment. “For under $30k and a van you can get a 200% return on investment in the first year” says Gilbert,” Where else can you do this and stay out of jail?”