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Sales optimisation with business advice from the Business Geographics business

by Business Geographics Pty Ltd
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The Business Geographics Pty Ltd business offers advisory services to businesses that help them optimise sales. The financial consultancy business offers a three-step consultative process for design and management of the sales territories. The first step in the process adopted by the advisory services business is to identify the key business drivers. While the second step involves evaluating the strengths and weaknesses of the existing territory definition, step three aims at optimising the sales territories.

According to the Business Geographics business, identifying the key business drivers is the first and most important step in optimising sales. Towards this, the goals and objectives of the realignment process are identified. External and internal data sources that can be used in the territory optimisation are also identified. These are used in the development of the realignment criteria.

Among the business objectives that need to be identified at the very outset are creating equitable sales territories in terms of revenue and workload potential; improving customer service; increasing sales revenue; lifting the morale of the sales force; and providing efficient market coverage. The next step in the process, which involves evaluation of the strengths and weaknesses, includes looking for inequitable sales workloads, poorly aligned territories and travel inefficiencies. 21.12.2007

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Contact Business Geographics Pty Ltd

PO BOX 838

PADDINGTON

QLD 4064

Tel: 07 3118 5036

Fax: 07 3118 5036

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