SIGNARAMA exceeds expectations for Australian retail franchises in 2011

United Franchise Group brands SIGNARAMA and EmbroidMe, two Australian retail franchises, have exceeded expectations in 2011 and reversed the confidence trend currently seen in retail across Australia.    

Both retail franchises broke their sales records in 2011, and United Franchise Group’s Australian Director Evan Foster says with the traditional peak period for these industries coming in the latter part of the calendar year, the expectation over the next 6-12 months is for even greater growth. He adds that the group is on track to surpassing their group-wide sales goal of $69m.  

“Our ‘bricks and mortar’ brands have been performing extremely well so far this year,” says Foster. “We’ve recorded new records for SIGNARAMA in both March and again in June and for EmbroidMe in May and again June.”  

The launch of the new SIGNARAMA website and e-Commerce platform has contributed to approximately 7% of brand growth of the brand, with efficiencies in point-of-sale and production also playing a part.  

“Our SIGNARAMA POS recently launched on the cloud, which has improved internal communication, turn-around times and response to customers.  It’s the first program like it in the signage industry and we’re excited about how it ties all of our online resources together,” says Foster.