Photography franchise Top Snap records its highest ever monthly turnover
Property photography franchise Top Snap had its highest-ever monthly turnover last month, with revenue up 30% on the same time last year, and 130% on its November 2009 figures.
This tops off a year of exceptional growth for the fast-growing franchise system, in which it swelled its ranks by a further 11 territories taking the total to 37, a 130% increase in territories over the past two years alone.
And the system’s fast growth shows no sign of abating, with plans for a further 12 territories to be launched in 2012, and a constant influx of enquiries and applications from potential franchisees.
Top Snap’s Manager Director, Rob Watkin, puts its success down to its ability to service the growing property marketing needs of the real estate industry, even in a ‘cooler’ market. “It might be a slower than normal market, with houses and units taking on average an extra 10 days to sell compared to this time last year*, but as a result the need to properly market a home has never been greater.
“Which is where Top Snap comes in, by helping agents professionally present homes to the market, using various types of property photography complemented by marketing tools such as virtual tours, copywriting, floor plans and virtual furniture,” he said.
Graham Taylor, Residential & Development Sales, Ray White, recently used Top Snap’s virtual furniture product to produce a stunning sales result. “As well as using professional photography and floor plans for all our listings, we recently successfully marketed a new apartment by virtually furnishing the internal rooms and balcony. This totally transformed the unit’s presentation, leading to massive amounts of enquiries and resulting in a sale within days.”
Chris Bowmaker, principal of Queensland’s Bowmaker Realty agency, testifies to the importance of professionally presenting homes in the current climate. “In a slower market it’s hard to attract and please buyers. They do all their research online before inspecting a property, so we need to be attracting their attention while they are at their computer.
“This means that as an industry we’ve had to adapt to new technologies and become ‘marketing agents’ rather than solely ‘selling agents’, using professional photography, floor plans and virtual tours, such as those provided by Top Snap, to successfully market all our listings,” he said.
To find out more about Top Snap’s services or franchises, visit their website or send them an e-mail.