New personalised marketing tools offered by Snap digital printing franchises

Snap  digital printing franchise has announced a new direct marketing service which will allow small businesses to produce high quality personalised direct marketing material.

The Snap Direct service enables businesses to produce a range of personalised products, including postcards, calendars and greeting cards, which feature the recipient’s name or other customised information.

Snap CEO Grant Vernon said that Snap Direct will make it possible for businesses to significantly increase results from marketing campaigns by presenting clients with materials that are of a specific interest to them.

“Snap Direct is different to existing variable data printing because the recipients name or other personal information becomes part of the actual image -for example, it can appear written in the sand of a beach scene,” Vernon said.

The digital printing franchises will offer Snap Direct services at reasonable prices while maintaining high-end printing standards.

Businesses will be able to adopt ready made templates and tailor them to suit their needs and will also have access to a library of over 500 stock images with a growing range that can be manipulated with database details.

In addition to the hard copy direct marketing tools, Vernon said that the digital printing franchises can allow customers to track campaigns in real time by attracting client responses through personalised URLs.

“Snap Direct helps businesses to get better results for their marketing expenditure.

"It is simpler to use than anything else that Snap has seen and that makes it easy for busy business clients to get started and experience the benefits,” Vernon said.