New basin partner for Price Attack hair care franchises

Price Attack has struck a strategic deal with L’Oréal Professional Products Division to exclusively stock its hair care franchises with Matrix brand hair basin products.

Rolling out across all Price Attack hair care franchises, the new system will include Matrix professional hair colour and hair developers along with shampoo, conditioner and hair treatments.

Price Attack franchisors Barry and Carol Jarred say that the announcement “is a proud moment that we are very thrilled to announce to our Price Attack hair and beauty franchisees, customers and industry stakeholders.”

The key determinant of the deal, they say, was the potential for the L’Oréal Professional Products Division to help grow and develop the profile of Price Attack’s hair care franchises.

“The benefits will range from brand exposure, financial investment, and ongoing education for franchisees through to additional marketing collateral and greater commercial activity,” Barry and Carol explain.

L’Oréal Professional Products Division’s industry expertise, business support and development tools, training and education are more advanced than the current model adopted by Price Attack’s health and beauty franchises, according to Price Attack’s PR Manager Victoria Lloyd.

“Using well-renowned and forward thinking professional hair care products mean we can not only provide customers with the best hair colour products but also the very latest in hair care and professional hair care advice,” she says.