NKA Marketing Agency Sydney advise on SEO best practice

NKA franchise marketing agency adopts a "Generosity of Mind" philosophy when helping franchisees. This has also stretched to help franchise businesses by sharing the secrets of effective Search Engine Optimisation (SEO).

On average in Australia, there are 50,000 competing reference links per high ranking keyword in search engines such as Google, Yahoo & Bing.

NKA reveals the following seven principles to achieve SEO excellence:

1. Keyword Targeted Focus: Unique and information rich content containing the targeted keywords (repeatedly) in the content of the website will improve page rankings in Google and search engines. 
2. Articles: Articles are an excellent method to build content. Articles can also be published in online article directories who will publish them on their websites with a link back to the company website.
3. Directory Submission: Listing businesses in directories online builds awareness and reference points for Google crawlers who regularly scan the web for content. The quality or PR Ranking given by Google to the directory will also enhance the company's position in organic searches.
4. Website Popularity: The popularity of the website comes from Blog Creation. Regular blog posts should be done to attract visitors as well as search engine bots to visit the blog.
5. Get Social: Social Media/ Networking sites are not only providing publicity channel to business but are also generating back-links to increase the website's popularity in search engine rankings. Social Media existence has also proved to be vital partner of web 2.0 sites.
6. RSS: RSS Feed creation and submission. They are gaining popularity and in turn helping websites and business grow. Submission of company press releases and articles to various RSS submission sites is beneficial to make the website’s presence important.
7. Sitemap: Many SEO experts claim that keeping an up-to-date sitemap on website yields a few extra points from the search engines and makes the website much easier for the search engines to index.