Mr Whippy encourages the dessert franchise

The Mr Whippy franchise notes that franchising is one of the fastest growing business sectors in Australia. The fast food business says that a franchisee gets the licence to do business under a Brand Name for a specified period of time in exchange for an initial franchise fee and ongoing royalties. The franchisee receives guidance in training, marketing, merchandising and management from the franchisor, according to the dessert business.

The Mr Whippy franchisor allows the franchisee to enjoy the advantages of being associated with a well-known and successful brand. Mr Whippy is a member of the Franchise Council of Australia. Mr Whippy grants the franchisee the right to trade under its name. The franchisee has to conform to standards laid down in the franchise operational manual and sell products approved by Mr Whippy. The franchisees have to make their own purchasing and purchase raw materials only from approved suppliers.

Mr Whippy will negotiate supplier arrangements; provide training and ongoing advice and support; hold regular franchise meetings; develop marketing, advertising and promotional activities. The fast food business will formulate new innovative products.