Mr Whippy employs innovative marketing strategies in the fast food business

The stores of the Mr Whippy franchise are bright, funky, fun, and exciting. The fast food business uses primary colours like purple, green and white that give an experience of modern treats. The take away business suggests that the majority of regional and sub-regional Shopping Centres can accommodate a Mr Whippy store or kiosk.

The menu of Mr Whippy includes cones, shakes, meal deals, smoothies and treats. The fast food business markets its products through national promotions and local marketing. As ice cream has a universal appeal, Mr Whippy attracts a wide range of customers. The fast food business has developed its brand, image and the product to have an appeal to all people.

Mr Whippy carried out considerable market research, which led to the development of new packaging, a new logo and colour scheme that transported the Mr Whippy brand to a broader market appeal. The take away business develops a comprehensive annual marketing plan with the resources of a leading design and marketing agency.

The national promotions strategy of Mr Whippy used in the past marketing materials like Amazing $1 Deal, Titanic Promo, Yoghurt Promo, 99 per cent Guilt Free Promotion and Colour In and Eat Free. The features of local marketing included a new Giant Mr Whippy Costume walking around the centre, giving away free product, encouraging visits to the store.