Midas automotive franchise release Know Where You Stand franchisee magazine

Midas Australia ’s Know Where You Stand (KWYS) promise will now be supported by a franchisee magazine to assist franchisees in delivering on the automotive franchises promise to uphold transparency with their customers in all operations.

“This magazine is one way we can keep you up to date with everything we are doing to drive the business forward,” Midas CEO Tim Hickey said.

The Midas Know Where You Stand promise is the automotive franchises commitment to transparency and honesty at every customer touch point, from the first phone call to the VIR and from the handover to the follow-up.

The first edition of the KWYS magazine re-caps the Know Where You Stand promise and includes a creative checklist so franchisees can view the marketing materials available to them.

Midas automotive franchise has also introduced Vehicle Visuals for their franchisees allowing clear understanding and communication with customers regarding the work required on their vehicle and why it is necessary.

The magazine will also feature local area marketing tips with the first edition focusing on a proposed ‘Ladies Night’ and new VIP cards.