Michel's Patisserie franchise question and answer
Number of Outlets: 340
Length of Agreement: 5 + 5 years
What are your franchise's goals for 2007?
To continue to grow the business, by opening 50 stores nationally, with continued expansion plans for New Zealand and other off-shore locations.
What are the significant achievements your franchise has celebrated in the last 6 months?
Rewards and recognition of our fantastic coffee. Michel's Patisserie was recently rated the number one overall coffee chain by BIS Shrapnel. The BIS Shrapnet report measured 13 factors in the coffee chain category, whereby Michel's Patisserie received the highest overall rating. Michel's Espresso (the coffee arm of the business), won The Golden Bean Coffee Roaster Competition for the best espresso. The Golden Bean is a competition organised by Café Culture magazine, which put fresh roasted coffee to the test.
What are the top three attributes you are seeking in a franchisee?
- To be passionate about wanting to run a successful small business To be a great communicator, that can be transferred into providing great customer service
- To have financial stability and backing
What stands this franchise apart from its competitors?
A successful business model that provides franchisees with a well recognised brand, powerful marketing campaigns, comprehensive training and on-going head office support. Unlike most retail franchises, Michel's Patisserie is not a royalty-based system. The Michel's Patisserie product range is extensive and boast over 200 delicious items, consisting of small and large cakes, flans, pastries, pies, quiches and other savouries. The offerings also includes hot and cold beverages, such as great espresso coffee. Michel's can cater for all celebrations.
What is the average revenue/profit your franchisees are currently earning per annum?
We are not in a position to supply this information, as we collect this information from our franchisees.
14.08.2007
Michel’s Patisserie (Retail Food Group Australia) News
Michel’s Patisserie gets named Coffee Shop of the Year
16/03/2012 - Michel’s Patisserie has recently received the title Coffee ...
New independent test rates Michel's Patisserie coffee as best tasting in Australia
23/07/2010 - Michel’s Patisserie coffee franchises sell the best tasting ...
Michel's puts the spotlight on coffee
25/08/2009 - The Michel's Patisserie cafe franchise has launched an advertising ...
Michel's Patisserie increases contribution to Retail Food Group's financial results
12/08/2009 - Retail Food Group Limited has announced FY09 net profit after ...
Food retailers unite to raise dough for bushfire victims on Valentine’s Day
16/02/2009 - A portion of the Valentine’s Day sales of more than 1,000 Donut ...
Marketing program to drive national expansion at Michel's
7/02/2009 - Australian coffee and cake specialist Michel's Patisserie is ...
Contact Michel’s Patisserie (Retail Food Group Australia)
26 Railway st
Southport
QLD 4215
Tel: 1800 067 619
Fax: 07 5591 9021
