LMA helps Wesfarmers achieve business success
Unlike a number of other insurance companies, WFI prefers to deal direct with its clients face to face. The company achieves this with 80 branches across Australia to ensure a WFI representative is never far away.
The importance of relationships
Howard King, CEO of WFI explains, "From our rural heritage, we are a very relationship driven business. Because we are in financial services our key point of differentiation is how we relate to our customers; that's essentially what we're selling."
"This drives our orientation towards training and people development," adds Howard. "In addition to finance industry training we find it is important to get our people skilled for management, confident and developed both professionally and personally. We use LMA as an integral part of this employee training program."
A combination of personal and professional development
One of the attractions of LMA for WFI was the fact that its development process addresses both business and personal outcomes. Howard explains, "With LMA we get to develop our people in terms of both leadership and general qualities."
"It is important to us that people feel they are benefiting individually from training; not just that WFI is better off." Howard continues, "Many staff members have commented that they find Leadership Management Australia a good balance between personal growth outcomes and business benefits."
Why the LMA approach works for WFI
WFI employees, who have participated in LMA programs, comment that they are impressed by the course structure, networking, real-life goal setting, mentoring, coaching and the personal growth aspect.
Sandra Cunningham, Western Australia Business Services Supervisor at WFI comments that the LMA Effective Personal Leadership course increased her skills for managing people. She explains, "There were real benefits from meeting with people in similar circumstances to me and bouncing ideas off them. I have since done a second LMA course, Challenge of Leadership, which has also contributed to my ongoing development."
Practical learning over time
Howard comments, "Having an 8 to 10 week course structure is an advantage also. It lets people reflect on what they've learnt and allows them to put into place practical behaviours. By the end of the program, they've actually changed a few habits that they wouldn't ordinarily have done, simply by doing a one week course."
Benefits from the WFI and LMA relationship
WFI has seen real results and benefits from LMA. Howard says, "We have certainly seen a difference over time and our people have many positive stories about their experiences."
Through its long term relationship with LMA, WFI has achieved:
- Improved training outcomes
- Better understanding of WFI's requirements
- Improved staff retention
- Succession Efficiencies
- Business growth
15.08.2007
FCA Member
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