Iceberg Franchising and its role in the growing world of franchising

According to the Iceberg Franchising , franchising is buoyant and growing element in both the world of small business and large business in Australia. The franchise consultant firm states that with over 50,000 units nationwide in 2004 employing over ½ million people, Australia is now the most franchised nation (per capita) in the world. According to the franchise advice firm, with franchising being collectively an $80 billion industry, it has become an integral component of the business community for many reasons.

· It provides exciting opportunities for people to be self employed in an industry that they might have had little or no experience in, hence the need for organisations such as Icebergs Franchising.

· Those opportunities are brought about by franchisors who have built brand strength around a unique concept or business model and need a franchise consultant to make them a reality.

· As part of the business model, the franchisor will have developed training and management systems, with the assistance of franchise advice, which allow a person untrained in that particular industry to successfully own and operate their own business with the protection of the franchisor’s expertise and experience.

· Brand strength and global marketing create a safe environment for successful profit generation and long term capital growth, often difficult to equal with a stand alone business.

There is a wealth of information regarding buying a franchise and running a franchise.