Highlights of the Coffee News franchise’s advertising beginnings

The Coffee News franchise is a locally circulated weekly publication, containing light reading materials and advertisement campaigns for local businesses. The advertising business distributes its newspaper to restaurants and cafes to provide interesting reading material for people to enjoy during their meal. The business services franchise was launched in Winnipeg, Canada in 1988 by an advertising expert Jean Daum.

The business service franchise can rightly be called the brain child of Jean Daum, who was proficient in advertising, subliminal techniques and super-learning. Jean Daum’s experience in advertising, coupled with her research for six months to come up with an effective and affordable means of advertising, resulted in Coffee News. Jean Daum was previously involved in newspaper publishing, to reverse new businesses failure in her community into success. This inspired her to develop a far cheaper newspaper with advertisements.