Growing sales prompts Pretzel World to look at expanding network of snack food franchises

With 12 Pretzel World is looking to expand its reach in the near future, prompted by increased interest in the brand.

Pretzel World is owned by the Melbourne-based Franchised Food Company (FFCo). Executive Chairman Stan Gordon explains that a significant rise in enquiries and sales at many stores is motivating the plans for expansion.

“We’ve been experiencing strong inquiry from potential franchisees across the country, and in some cases, weekly store sales have more than tripled from $7000 to $25,000 over the past year,” he says.

While admitting that it has initially taken some time for Australian consumers to embrace the brand’s offering, Mr Gordon notes that the snack food franchises are now developing a loyal following in the retail market.

“Pretzels are a much healthier alternative to cookies or doughnuts and allow consumers to indulge without guilt,” he says. “As more consumers realise that fast food doesn’t have to be fat food, we believe Pretzel World offers strong franchise opportunities.”