Fritz Gelato question & answer
by
Fritz Gelato
Fritz Gelato is organic, a healthy choice, award winning, great for birthdays and events, a vibrant place to work.
How old is the company and when did you start franchising?
The company started trading in 2002 and was acquired by the current owners three years later. We began franchising in 2007.
How many stores do you have?
Four company stores, and one franchise.
How are you going to grow the business in 2008?
We will grow in 2008 by careful addition of new franchise sites, franchising one or two of the company stores, and further developing our in-store franchise concept of branded counters within existing cafes and juice stores in markets not suited to a full Fritz Gelato store.
Where do you expect the business to be in 2010?
We will be a growing franchise benefiting from input from its well chosen franchisees.
What do you expect from a franchisee?
We are seeking experienced managers with the enthusiasm to work and grow within the franchise network, the dedication to succeed, at least three years retail experience, a proven business development track record, a mature and commercially astute disposition, the willingness to work hard with the full support of family, and financial stability.
What are the start-up costs for a franchisee and what working capital should they have?
An initial franchise fee of $50,000 however substantial discounts will apply for the first few franchisees. A training fee of $3000 covers one week's training at head office and one week in the field and a $5000 initial advertising launch fee to be spent solely in the territory. In addition, leasing costs and sufficient working capital.
What is the length of agreement?
5 year term with a further four 5 year options.
What sort of hours will the franchisee have to work to get the business established and how long should that take?
Typically 40 to 50 hours a week while getting established - this time span will vary according to site and skill and aptitude.
This article appears courtesy of Franchising Magazine.
14.01.2008
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Contact Fritz Gelato
Tel: 1300 908 965
