Franchising Home Entertainment Express in the home entertainment sector

According to the Home Entertainment Express franchise , Mark Miller developed the desire to franchise while he was successfully operating mobile video libraries in both Queensland and New South Wales during the early nineties. By researching and understanding the dynamics of Australian consumer spending habits in relation to entertainment and household products, Mark was able to build a system that provides convenient, personalised service at competitive prices. Franchising provided the best vehicle to take this business model to consumers on a national level.

The business focuses on building relationships with repeat, high spending customers as a means of maximising profits. Another key ingredient to success has been the ability to continue to drive costs down while continually adding new rental and retail items to meet consumers’ evolving demands. The unashamedly low cost structure ensures maximum return for your dollar outlay. By enabling consumers to select from home, Home Entertainment Express has removed the reliance on impulse purchases by effectively taking the shop to the consumer on a weekly basis. This proactive methodology provides a distinct advantage over traditional retail outlets in the race to reach the consumer.

At $39,490, the retail franchise remains a low entry-level franchise, with potential for exceptional returns to motivated franchisees. New franchisees spend three days compulsory training, working in an existing franchise before commencing in their own territory. From launch, two experienced field trainers accompany new franchisees during the first nine days of operation. Training focuses on developing sales generating techniques, structuring correct operational procedures and building an initial customer base. The initial training is both comprehensive and fast paced to ensure a profitable start to the franchise. A further two on-site training periods must be completed during the first four months.

Targets remain in place for significant franchise growth in all states in the next two years.

Home Entertainment Express is actively working with existing franchisees to see more of them take their business to the second tier, multi-vehicle level. The company is encouraging franchisees to move away from the “buy yourself a job” mentality as a means of expanding within occupied territories. With demand for the household rental goods at an all time high, franchisees are adding vehicles and employees to their territories to better service demand. This relatively new structure has seen national benchmarks increase significantly in the last 18 months.

Our service combines delivering affordable, convenient, home entertainment, including DVDs and games with rental products like white goods, home theatre, digital cameras and camcorders. Our competitive prices are a factor, however the value of face-to-face convenience, with someone the consumer gets to know and trust, is a strength common to all of our franchises. Products are delivered direct to consumers with on the spot ordering systems in place by way of catalogues or our “Virtual Store” which is displayed via notebook computer. Our business and profit models are constantly evolving to meet the needs of franchisees and their clients.