Franchise's cheeky Portugasm campaign

Portugese flame-grilled chicken franchise Nando's is continuing its cheeky advertising with the latest campaign encouraging people to achieve the elevated state of Portugasm.

National Marketing Manager of the fast food franchise, Justin Monaghan said “Portugasm is a celebration of the way you feel when you eat Nando’s. While providing a great experience is serious business at Nando’s we refuse to take life too seriously,” he said.

“Strong brands deliver compelling functional and emotional benefits. The aim of the Portugasm campaign is to communicate these benefits as they relate to Nando’s,” Monaghan added.

“We’ll be taking the Portugasm message to the streets using radio, out of home [billboards, posters] and online media. In the past we’ve encouraged people to get high on a little Peri-Peri,we’re now taking it to a whole new level – the elevated state of Portugasm.”

This article appears courtesy of 5 Minute Franchising Newsletter