Fastway Couriers unveils major brand refresh

Fastway Couriers is rolling out a major brand refresh, which will pave the way for continued growth into 2012 and beyond.

According to Fastway Couriers CEO, Richard Thame, the initiative represents the most significant change the courier franchsies had made to its brand in its 28 year history.

"Refreshing our design will ensure the on-going relevance of our brand and help us achieve our goal of becoming the preferred courier service provider to the online retail industry,” said Thame. "The new look has begun to appear on our vans, uniforms, signage and marketing collateral as part of a phased roll-out across the group. "

Thame believes Fastway’s new logo has been designed with evolution, rather than revolution in mind. The new logo is a modernisation and simplification of their previous logo.

"Fastway's current logo was penned almost thirty years ago, it's vital that our branding reflects the positive changes taking place.  Refreshing our image communicates that we are committed to fostering further growth, progression and ambition within our company," says Thame.

"The result is a simple, bold and efficient visual identity which I believe reflects the key tenets of our brand."

The rollout of the Fastway Couriers new branding has already taken place in several key metropolitan areas. The remaining delivery franchises rebranding will be completed by early 2012.