Exciting times for Trios Franchising
Trios Franchising is set to embark on an exciting stage in its short history, meeting consumer demands and repositioning itself within the market place.
The healthy fast food chain was established in 2002 and has almost 20 stores in Australia and overseas, including the Middle East and America.
Trios is a retail fast food concept store that specialises in great tasting wraps, baked potatoes and freshly tossed salads.
The healthy fast food franchise has become well-known for its proprietary flat bread – ‘laffe’. The menu is built on international tastes that have been created to offer choice, convenience, indulgence and universal appeal.
Sam Elia, Brand Director for the Healthy fast food franchise explained that the business has invested a huge amount of research and development to understand the market and to successfully cater for the consumer.
“We want to position ourselves as the ‘people’s brand’. Our customers are telling us that they want fast, casual dining, catering for the after 5pm market and providing value-packed meals that are full of flavour.
“This is where we are positioning ourselves for the benefit of our customers. Ultimately, we want the customers who love our products to aspire to be a Trios franchisee.”
Trios’ new fast casual concept delivers a distinct style of a premier flatbread wrap concept, taking healthy fast food to the next level for those customers who love the wraps and who prefer to see food prepared freshly in front of them.
Trios has built a strong, recognised and trusted brand in the food retail industry and has strong loyal customers following the progression of the brand.
Mr Elia said the healthy wrap franchise would be aiming to introduce another 12 stores to the domestic market within the next year. They will focus on Queensland and Western Australia and continue its overseas expansion.
“We are offering master and single franchise opportunities in prime markets across Australia and we are a proven concept with strong brand appeal,” Mr Elia said.
“We have strong niche positioning with a ‘feel good’ customer attitude and are in the fastest growing segment of fast, casual, quick food service.
“You don’t need prior experience in working with food to be a Trios franchisee, as 95% of the Trios menu is exclusively produced and prepared for us by expert chefs, and it takes only 30 minutes to set up a store.”
The healthy fast food franchise group is set to refurbish half of its Victorian network within the coming six months and all new stores will feature the new store look and feel.
“We want the new store concept to bring the brand to life – give it a lifestyle and personality,” Mr Elia said.
He continued to explain that bringing the brand to life will present them with the young at heart franchisees they are looking to attract.
Trios value their people, customers, community and environment:
- Our people come first - both staff and customers
- We are young, dynamic, positive and moving forward fast
- We develop enthusiastically satisfied customers all the time
- We contribute positively to our community and our environment
- We recognise that profitability is essential to our future success
- We've got fresh and tasty all wrapped up
“They’re energetic, personable, well presented, are good at leading and nurturing staff and developing great customer relations,” said Mr Elia.
“They recognise the benefits of being part of a franchise group, and are willing to follow the franchisor’s well-proven systems.
“Partnerships are a great way to run a franchise, and Trios certainly encourages families and especially GEN Y who aspire to acquire and succeed in life by owning their own franchise( or two) business.
“Trios has been around for quite some time and we have a solid structure and business model. We believe that the refurbishment and new brand positioning is the next journey in the life of the business,” Mr Elia said.16.04.2010