European waffle franchise, Waffle Factory, looking to expand business in Australia

Headquartered in Tournai, Belgium, Waffle Factory  is a division of Belgaufre, an expert waffle dough manufacturer for almost 25 years, and has waffle franchises in Belgium, France, Japan, and most recently, Australia.

It's complete mastery of both sweet and savoury waffles has made Waffle Factory renowned for producing delectable waffle meals and desserts that are fresh and made to order in full public view.

Waffle Factory are now seeking interested parties in Australia to continue the expansion of its waffle trade. The ideal Waffle Factory franchisee will enjoy doing business and having direct contact with the customer. They will enjoy being a hands-on manager in the food trade and will show respect for quality, procedures and consumers, and for the rules of hygiene. They will also have business and management experience and be fully committed to the franchise concept.

Franchisees will in return benefit from two weeks of intensive on-site training where they will learn all the product and business management processes. They will also receive a complete procedures manual so they can pass on the knowledge to new members of staff and also guarantee observance of procedures at all times.

Waffle Factory will provide their waffle franchisees with advice on advertising, new products or packages, and quality control, and will pass on as much knowledge as they can to ensure business success.

Waffle Factory waffle franchises must be situated in a strong and busy location, such as shopping centres, town centres, tourist attractions, and public transport stations, and they can be of a kiosk or shop format.

To find out more about owning a Waffle Factory franchise contact the Australian master franchisee today.