Elite Fitness opens franchise

It was a family affair as Matthew, Nicole and Rochelle Finch celebrated the grand opening of the first Elite Fitness Equipment franchise store at the highpoint centre, in Maribyrnong.

Elite Fitness, Australia’s number 1 specialist retail fitness equipment franchise has been a driving force in the fitness industry since 1986. With 18 company owned stores nationally, the opening of the Highpoint store was the first step in the franchise expansion plans for Elite.

Along with a wide range of fitness equipment and accessories, the unveiling of the new Elite Health vitamins and supplements range positions Elite Fitness as a true ‘one stop shop’ for the health and fitness enthusiast.

Chris Manley, Elite Fitness National Operations Manager says, “Our natural growth over the past 19 years has positioned us as a leader in the retail fitness industry. We believe that franchising is an important part of our future expansion plans.”

One of the benefits of franchising has been recruiting franchisees as owner operators that share the Elite philosophy.

Rochelle Finch co-owner of the new Highpoint store says:

“We chose Elite Fitness not only because it was a sound business model, it also allowed us to share our belief in health and wellbeing with our customers.”