Donut franchise launches $1m coffee campaign

Doughnut and Donut King has launched its largest marketing campaign for the year aimed at encouraging coffee-lovers to sample its new Royal Bean coffee blend.

The new marketing campaign is Donut King’s will run from 2 August for two months.

Supporting Royal Bean is a $1 million advertising and integrated marketing which includes television advertising on Channel 7 and pay TV, sponsorship of the new TV Burp show, a loyalty card letter drop, New Idea coffee giveaway, magazine advertising, mall ways, offers to Donut King’s database and instore materials.

Andrea Gartside, Acting Marketing Manager with the doughnut franchise network, said the campaign was aimed at driving customer awareness and trial of the new coffee sub-brand within Donut King stores.

"Coffee already accounts for a strong percentage of our store sales and with the launch of Royal Bean we’re looking to grow this further.”

This artical appears courtesy of 5 Minute Franchising Newsletter