Cold Rock Ice Creamery opens 100th store

Cold Rock Ice Creamery opens their 100th store at Sydney Olympic Park and plans to triple its numbers in over the next three years.

Owned by the Melbourne-based Franchised Food Company, the brand aims to rapidly grow the ice cream franchises by around 180 more outlets at the end of 2014 under the new ‘Express’ concept. The ‘Express’ concept involves opening smaller Cold Rock ice cream franchises as complementary outlets within high profile retail brands.

“Opening our 100th store is a milestone but this is just the beginning of an exciting new chapter for Cold Rock,” said Stan Gordon, Franchised Food Company’s Managing Director.

“Our goal is to open around 120 Express stores and around 60 full stores in the next three years. With much of traditional retailing under immense pressure we are moving quickly to innovate and seize opportunities to expand our presence and believe this store within a store model will help our brand rapidly grow.”

Currently, Cold Rock Ice Creamery have opened four express stored around Melbourne – one within a Video Ezy in Kew and three within Souvlaki Hut outlets in Keysborough, Corio and Hoppers Crossing. Seven more Express desserts franchises are due to open in Victoria, Tasmania and Queensland in December 2011.

Cold Rock Ice Creamery offers over 3000 different ice cream combinations. Customers can choose from a range of ice cream, low fat ice cream, gelato and sorbet flavours, which are added with chocolate, lolly, fruit and nut mix-ins and then smashed together on a refrigerated ‘Cold Rock’ slab.

“Cold Rock is the only ice cream offer of its kind in Australia. It’s a fun business - a little bit crazy, a little bit funky, a little bit loopy and definitely not boring,” said Gordon. 

“Consumers love Cold Rock because it appeals to their desire for designer products. Franchisees love it because it’s a simple, fun and contemporary business to run backed by strong support from head office.”

According to Gordon, Cold Rock are considering tailoring their services on making individual cakes for events, such as birthdays and weddings and growing its premium take home ice cream pack market.

“We are also in the process of launching the Cold Rock Catering Program, whereby each store will have a portable Cold Rock and ice cream freezer for use at parties, functions and events,” said Gordon.

“We will continue looking for more brands to partner with and consider bundling our other franchises.”

For more information and franchise opportunities, contact Cold Rock Ice Creamery.