Civic Video franchise’s Card Connection

Civic Entertainment Ltd, which operates the Civic Video franchise group, has announced the purchase of the master franchise for Card Connection in Australia and New Zealand.

“The purchase of the Card Connection master franchise is a natural progression for Civic as an integral part of our future growth strategy for the company. Many progressive franchisors are diversifying their business to leverage their established infrastructure in supporting a new brand,” says the retail franchise general manager, Rod Laycock. “Card Connection was chosen by us because it is a leader in its field and shares similar, ambitious business philosophies and culture to that of the Civic group.

“The Card Connection franchise offers the opportunity to own your own business operating from a home base, great flexibility in working hours with minimal capital investment. This is very appealing for someone seeking their first business. The first franchisees have commenced their business in Sydney, and we expect that following the enormous interest and response from the recent Sydney Franchise Expo, the remaining territories will be quickly filled.”

Card Connection was first established in the UK and began franchising in 1992 with franchise operations in Holland, Ireland, Wales and Malta. It currently has in excess of 100 franchisees servicing more than 16,500 outlets in Europe. The system is well proven, with Card Connection the market leader in the UK.

Franchisees purchase the product, which is exclusive to Card Connection, and place the greeting card ranges in retail outlets on a ‘consignment’ basis. Customers include convenience stores, service stations, pharmacies, newsagents, supermarkets and gift shops.