Brumby's Bakery franchise question and answer
Number of Outlets: 320 across Australia and NZ
Length of Agreement: The length of the agreement mirrors the length of the sublease. For example 5 years with a 5 year option.
What are your franchise's goals for 2007?
1) The continued growth in organic customer count increases
2) The running of another successful conference in August to be held at the Hilton Hotel in Sydney over four days
3) The roll out of our new Go! stores into the airport sites with Spotless Group as a corporate franchisee
What are the significant achievements your franchise has celebrated in the last 6 months?
1) The highest per store average organic growth for existing stores that has been achieved in the history of the company
2) The introduction of new technology, retarder provers, that enable the baking to start at around 6am instead of 2am
3) Opening of the fourth Brumby's Go! site at the Myer Centre opposite an existing Brumby's Bakery store. One concept went into competition with the other (same franchisee). The existing Myer Centre Bakery is the number one store in the chain, the new Go! store is already in the top 5
What are the top three attributes you are seeking in a franchisee?
1) People who have a realistic view of the running of our stores so that they are happy with their decision to be part of the Brumby's family
2) They have sufficient capital to invest and they live within 20 minutes of where their store will be located
3) They have a good work ethic and can motivate their team members
What stands this franchise apart from its competitors?
Brumby's has worked hard over the years to establish an ethical culture with our franchisees so that if they work hard and follow the system they are able to make a good return on their investment an enjoy their involvement with the Brumby's brand.
What is the average revenue your franchisees are currently earning per annum?
This varies depending on the amount of borrowings each franchisee has, how many partners are involved in the business and what salary they draw. We seek to understand our franchisees' expectations and suitably qualify them so that we don't get people regretting their decision to purchase into the Brumby's system. With the franchising code, we prefer to provide this information by way of a disclosure document.
What is the average profit your franchisees are currently earning per annum?
With the franchising code, we prefer to disclose this information by way of our disclosure document.
14.08.2007
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Contact Brumby’s Bakery (Retail Food Group Australia)
Tel: 1300 907 523
Fax: 07 5591 9021
