Boost Juice British invasion
by
Boost Juice
The Boost Juice has not been altered for the British market, but there will be a marketing focus on the "Hotties" range of hot drinks to keep up sales during cooler weather. There are now 180 Boost Juice stores in Australia, Chile, New Zealand, Singapore, Kuwait and South Korea.
Britain's Financial Mail reports the British juice and smoothie market was worth l billion pounds last year, up 65% since 2002. A London outlet is planned for next year and a national chain over the next 10 years.
10.07.2007
FCA Member
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