Battery World retail franchises 'Think Green, Act Purple' campaign initiated by franchisee

Battery World  retail franchises have installed branded recycling bins offering a free-of-charge battery disposal service to local households. The success of the campaign, initially offered by Townsville franchisee, Greg Leslie, has highlighted the importance of franchisee involvement in a franchise's broader engagement strategy.

John Pascoe, General Manager of Battery World says the campaign is an excellent example of a franchisee initiative providing far-reaching benefits to the community and the Battery World retail franchise network.

"We work hard to ensure our franchisees are given the necessary tools to run a Battery World enterprise but franchising is a two-way street.

“Our franchisees are also independently developing new strategies to help themselves become more successful within their own community.

“Over the years, we've seen some really great ideas come out of stores – and the very best have ended up being adapted by our Support Office and rolled-out nationwide" said Pascoe.

Leslie introduced his Battery World branded bins in 2006 after he was unable to offer battery disposal locations to his customers. He also placed 29 bins in schools, offering free education sessions and incentives to foster community involvement.

As a result of the campaign, Battery World Townsville experienced a 30% jump in sales.

After expanding the program nationally, Battery World has successfully prevented 500 tonnes of batteries and over 16,000 EPIRBs from going into landfill. Often toxic components have been salvaged which saves energy, valuable resources and limits environmental damage.

“What we do first and foremost is sell batteries, so we naturally consider it our duty to help people safely get rid of them,” said Leslie, adding that the success of the Battery World brand and their retail franchises is because of the high level of communication between franchisor and franchisee.