BRW Magazine confirms Cafe2U as Australia's fastest growing coffee franchise

For the third consecutive year Cafe2U coffee franchises have been announced as one of BRW Magazine’s 'Fastest Franchises’ for 2011, supporting the growing trend towards single owner, single operator franchise models.

Released in January each year, the BRW ‘Fastest Franchise’ list identifies the fastest growing franchise systems in Australia over the past twelve month period.

The list measures the growth of a franchise system in terms of outlet numbers and system revenue, as well as recognising the average sales growth experienced by franchisees within the system.

Cafe2U has been acknowledged as the highest ranking coffee franchise on the list in terms of growth by outlets, as well as the fastest growing retail coffee franchise by revenue.

Managing Director of Cafe2U coffee franchises, Derek Black, highlights the attractive incentives offered by the company as a key strategy that has helped the company to stand out in the clustered market place.

“What differentiates Cafe2U from the other coffee franchises in the Australian market place, for example, is the introduction of the ‘Acceleration Package’ which helps to fast-track the franchisees three months ahead of schedule,” he comments.

This package, Mr Black notes, includes the support of an experienced Franchise Development Manager that assists a new franchisee in launching their new coffee franchise in an exclusive territory.

“Cafe2U builds a customer run that delivers a minimum of $500.00 a day before the Franchisee operates solo. In addition, Cafe2U can also offer a process of benchmarking analysis to the franchisees, which help to pin point problems before they arise,” he explains.

Mr Black says that the company is pleased to be on the 2011 list, adding that "the most satisfying part is making the BRW list three years in a row, especially with the economic challenges over the past few years."

There are now over 110 Cafe2u mobile coffee shop franchises in operation across Australia.