Auto Masters degree not needed for successful automotive franchise

You don't require a mechanical background to run a successful Auto Masters franchise . A background in business or a customer service industry is enough for you to excel in this franchise.

Auto Masters is a business where 80 percent of our customers are repeat customers and 99 percent of sales are COD. Innovation and industry-leading practices have been the hallmark of Auto Masters’ success thus far.

With 27 years' experience, Auto Masters Automotive Service and Repair Centres has become one of franchising’s long-term success stories. Market dominance in Western Australia provided the essential background to successfully launch in New South Wales in January 2004. As of March there will be four stores operating in NSW and the launch into Queensland is planned for mid-2005.

The automotive franchise was among the first in the industry to introduce products, warranties and guarantees to instil confidence to the motoring public.

Among some of those innovations are:

• fixed-price services and repairs;

• money back guarantee;

• 10,000km or six-month warranty on tunes and service;

• 24,000km or 12-month warranty on brakes;

• first to become an RAC Registered Repairer (now an approved repairer);

• first in the industry to achieve ISO9002 ASI Quality Assurance; and,

• six months interest-free to approved clients.

Auto Masters recognised early on that the key to consumer confidence is a strong, consistent brand image, and recent market research shows Auto Masters to be the most recognisable and most recalled brand within its category in WA. In order to maintain and ensure the highest standards, Auto Masters’ quality management system and operating manual rigidly address the requirements of the International AS/NZS ISO 9001:2000 standard.

Auto Masters has developed, honed and fine-tuned its own proprietary software and systems over many years to automatically generate marketing follow-up letters and reminders to clients and other businesses. The system has integrated billing and invoicing, as well as database collection ability.