Austvending’s U-Turn Community Business Partnership charity program

Vending machine franchise group, Austvending Pty. Ltd.  is a U-Turn Bulk Vending Business that has successfully incorporated Cause Related Marketing into the business model ever since 2001. This is a reproduction of successful programs established in the U.S for more than 15 years. Association with Australian charities such as The Royal flying Doctor Service, Australian Red Cross, Autism and Children’s Leukaemia and Cancer Research Foundation have opened numerous doors for Austvending staff and vending machine owner-operators.

Here are some recent statistics from Our Community which illustrate why the charity partnerships work for the mobile vending franchise network.

• More consumers now expect Australian companies to be more involved in supporting charitable or community causes (almost six out of ten, compared to 50% four years ago)
• 77% of consumers would prefer to purchase a product associated with a cause 
• 81% of consumers agree that they are more likely to buy a product that is associated with a cause they care about, price and quality being equal
• 74% of consumers surveyed thought it was acceptable for companies to involve a charity or good cause in their marketing
• 67% of consumers surveyed agreed Cause Related Marketing should be a standard part of a company's activities
• 86% of consumers had a more positive image of a company they see doing something to make the world a better place

Remember, charity licence fees are a business expense. Check with an accountant for further information.