7-Eleven convenience store franchisees invest in more than just a corner store
Founded in Dallas, Texas in 1927 and now world renowned as for fast service and as the original home of the Slurpee, 7-Eleven is the largest convenience store franchise operator in the world.
7-Eleven convenience store franchises pride themselves on consistently meeting the needs of convenience oriented customers by providing a wide variety of fresh, high quality products and services at everyday fair prices.
Becoming a 7-Eleven franchisee means not only buying a convenience store, but also the 7-Eleven brand and system. A brand that is recognised around the world and a business system that works and provides all the support required.
7-Eleven want to make becoming a convenience store franchisee as stress free and rewarding as possible, which is why they help every step of the way, and continue to offer this support in the every day running of the store.
Firstly, 7-Eleven's expert real estate team chooses a site that is convenient to customers. Once the lease has been secured, the marketing team design the layout of the store and the construction team fit it out with all the equipment needed to run a 7-Eleven store that customers can feel familiar with.
Before the franchisee takes on their new 7-Eleven convenience store franchise, they must successfully complete the 7-Eleven Franchisee Training Program. This is a comprehensive program that provides franchisees with in-store experience, complemented with classroom training. This is where franchisees will learn the systems and processes that must be followed to run a store, as well as the importance of delivering excellent customer.
When it comes to the running of a 7-Eleven convenience store franchise, 7-Eleven provide plenty of support. A District Manager who has expertise in 7-Eleven retailing will visit twice a month to share information, monitor performance and help with building the business. Additionally, the 7-Eleven 24/7 Support Centre provides telephone assistance 24 hours a day.
Once the 7-Eleven franchise has taken off it may be necessary to hire part time or full time staff. Franchisees are responsible for hiring employees, but to make managing payroll systems as easy as possible, 7-Eleven provides the convenience of a payroll service for franchisees. The information processed by the 7-Eleven payroll service is based on the information provided by franchisees via the back office computer system. The payroll system generates payslips and records employee’s superannuation entitlements.
7-Eleven also maintains book-keeping records for each convenience store franchise as well. From a franchisees daily banking, 7-Eleven pays for all approved operating expenses and merchandise purchases. Regular reporting of trading results, merchandise category performance and franchisee financial statements are also provided monthly. Additionally, a BAS calculation sheet is provided quarterly.
And if all of that wasn't enough, to help maximise sales and profit, the 7-Eleven team of Category Managers negotiate prices with suppliers, and provide recommended product ranges and layouts tailored to customers and stores. It is of course important for a franchisee to always make sure brands, especially proprietary brands such as Slurpee and Munch, are always well presented and in stock to maximise the extensive marketing support they receive.
With more than 400 stores across Victoria, New South Wales and Queensland, 7-Eleven convenience store franchisees will be joining a large family that meet twice annually to share plans, listen to feedback, and provide an opportunity to network with fellow franchisees.