King of Knives

Kitchenware Retailer

24 Years of retail experience, 65 + stores and growing!

With over 65 stores, Australia’s premier retailer of knives, kitchenware, outdoor and leisure tools has developed a category leading brand over 24 years. We are a unique concept that has no other specialist national competitor. Our customers come from the domestic, trade and professional markets. The new culinary revolution in which customers have gone from food as fuel to food as a hobby has resulted in increased interest and sales in our products. The outdoor tools add a further dimension, appealing in particular, to men. All of these customers are looking for quality products and staff expertise.

Why Choose King of Knives

It’s YOUR business: Franchisees choose their own stock, ensuring they are in control of their business and meeting local needs and tastes

Product and Pricing: Franchisees benefit from our exceptional buying power as well as our own exclusive high margin house brands.

Customer Service: We pride ourselves in our ability to offer our customers sound advice and exceptional service. Uniquely, each store has a “demonstration table” which allows customers to trial products before they buy.

Marketing: With 92% brand recognition, King of Knives undertakes on-going marketing and promotional activity which builds awareness through in-store promotional material, catalogues, on-line and magazine and newspaper advertising. Local area marketing is also supported by Support Office.

Experience: An experienced and dedicated management team with vast retail knowledge and proven successes.

Communication: We are committed to your success and believe that this can only be achieved with your feedback. We have an open and honest culture, where everyone from the MD to warehouse staff are only a phone call away. Regular franchise meetings and our much anticipated National Conference ensure you are a part of a team.
Australian: Australian owned and proud of it

King of Knives Support

Site and Lease Negotiation: We bring our collective experience and bargaining power to assist you.

Shop Fitting:
We manage the store design, fit-out, plans and approval.

Opening Stock: Our buyers will assist you with opening stock orders, specials and suggested quantities.

Visual Merchandising: We help you with initial merchandising and on-going support.

Staff: We assist you in staff recruitment and employment issues.
Training: Our comprehensive training ensures that franchisees are experts in their field

On-Going Support: Training does not stop at the establishment of your business. We are committed to on-going training for you and your staff.

Kick Start Your Business with $20,000 FREE STOCK!

King of Knives is offering $20,00 free stock to the first 3 franchises sold in 2012*

*Conditions Apply

If you are looking for a business that recognizes your entrepreneurship, values you and your contribution, and offers hands on support and training we want to hear from you.

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Whenever a business owner is asked about the retail landscape today, a few roadblocks to profit can sometimes pop up: the GFC, the Australian dollar, the cautious consumer. And of course, the dreaded rise of online — stealing customers from shopping centres and tempting them with cheaper products shipped in from overseas; cheapening the value of real customer service, it is said. But what of the benefits that online can do for your business? The beauty of being part of a franchise system is that you often have access to a head office team who will manage your online presence and ensure you’re making the most of this valuable marketing tool. The home and garden industries in particular can often rest assured that people will come in-store, because the products within these markets are the kind that need to be seen, touched or tested.

King of Knives

PO Box 319
Rosebery NSW 1445