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WHO
ARE WE?
CAD
Partners and CFO On-Call are trading names of CAD Partners Pty Ltd. It is a
group of like-minded Accountants and Financial Controllers operating in both
Australia and New Zealand. This franchise company and its service is very unlike
the old style of suburban tax accountants ... in fact we do no tax and typical
compliance work at all. We seek those with a strong a management accounting
background, outgoing professionals who have drive and PC skills. Together we are
a formidable team. We share both software and industry knowledge, work
experiences and all trade under the one banner.
ARE
YOU SUITABLE?
You would
be from a commercial accounting/financial control background and feel you are a
'cut' above the average. You also feel as we do, that the market will
increasingly demand a modern mobile financial control consultancy service that
business owners can access, once a quarter, once a week or on-demand. Once
started we work very much like a market driven co-operative. We share the risks
with you and get a share of the income.
You must
genuinely have a desire to help SME business owners, to set up and run systems
to help with Cashflow Control, Financial Control and Future Planning. We like to
get our clients the information they need to make month by month business
decisions ... not wait until after the quarter or year when it's all too late
anyway!
Marketing
that really works and well-sorted business development systems are strong points
and we pass this knowledge onto you. YOU don't have to be a marketing expert …
but you do need to have the desire and drive to want a build a serious asset.
Appointments are made for new franchise Partners during the start up period and
on-going as agreed. From there it's quite possible for you to build up a good
level of income in your first year, so long as you are prepared to be flexible,
you are competent and determined to make it happen.
The marketing strategy is
that CAD is perceived as the "experts in Financial Control" and this drives high
levels of traffic to CAD's site, some of which are converted to appointments for
Partners. Local area marketing is undertaken with a well proven technique in
conjunction with Partners. From there local appointments are made with suitable
target businesses.
WHY
THERE'S A MARKET FOR CFO ON-CALL
The truth
is, that whilst typically Tax Accountants promote themselves as a one-stop-shop,
most don't do Financial Control for SMEs very well. They are mostly so busy with
tax and compliance and 'historical stuff', they seldom get a chance to help
business owners. Plus, so many of them are not trained or never acquire modern
Financial Control techniques and still think of Management Accounting as
'Bookkeeping'. This is where there is a significant market gap and the
opportunity lay for CAD Partners in 1991. We have successfully championed that
gap to this day.
COMPETITORS - UNIQUE BUSINESS SYSTEM & INNOVATION
CAD
Partners has very few effective competitors … in fact we can't honestly think
of any other franchise business that does (even closely) what we do on a
reasonable scale! We started as a traditional franchise system in 1991, but
frankly, we could not get any real traction, like most other franchise systems
that simply aren't here today. Then in 2005 we introduced a much better
'partnership' system that has worked spectacularly well for all parties, and
have now entered into an new era of innovation and are very confident of the
future. We are a very different company from the one of the last decade. We now
have a much renewed determination to maximise the value, for all stakeholders in
a driven and forward thinking win/win way. This mind-set reflects in a new Share
Ownership Plan, where we expect our franchise Partners to become significant
shareholders of the CAD main operating company, that could multiply their modest
start up investment in CAD … many times. Read-on.
HOW
CAD VALUE-ADDS
Financial
Control and CFO services these days, at least in our team, is about helping a
business owner maximise the value of their business! Almost every SME business
we encounter, typically those from $.5M to $20M, have a data entry
person/bookkeeper, but get very little in the way of useful, insightful
management accounts and direction. We become their "On-Call CFO" … for a
fraction of the cost of hiring a full timer. The added bonus is that not only
are we experts in financial control … but we will also (with our well-developed
methodology) quickly find ways to maximise their profit and improve cashflow.
We can
show a client how to get from a CURRENT (maybe not so good) financial position,
to a much better FUTURE one. That difference can often be huge. Improvements of
$100k to $500k in one year are not uncommon. Similarly if the business owner has
say, a $300k overdraft … we can show then how to eliminate it. And in return for
this 'value-adding', we may charge a fixed fee per month and a related success
fee. (Clients often see a success fee as positive as it ties our income to their
success.)
REASON
WHY A CAD PARTNERSHIP WORKS 1:
Almost
every Partner that has joined us, and some have been with us for 12 years or
more, could go 'solo' FC consulting. But 'solo' can be a lonely existence and
often it's 'feast or famine' on work and income. Whilst the following figure is
hard to measure precisely, we estimate that at least half of their clients and
hence income, has been sourced originally through CAD marketing and it's market
presence. We share the income 80/20 in favour of the Partner. So, in the same
boat, that means for every $100 you would have earned 'solo', you can earn $200
with CAD and retain $160 of that. In addition CAD will provide a full
back-office service, provide the billing, the debt collection, excellent
technical and business operational support, training, the marketing know-how and
the back-office personnel.
REASON
WHY A CAD PARTNERSHIP WORKS 2:
The
business model works very well and the maths above are compelling, but another
question needs to be asked … why do we choose an income share business model
compared to a traditional Franchise model? In a traditional franchise service
business the 80/20 rule applies. Most of a Franchsor's income and cashflow comes
from selling franchises and so they naturally apply 80% of their effort to
selling new franchises. If that is so, how strong is their marketing and their
on-going efforts to help you keep building a business? Behind the rhetoric you
will find little evidence to suggest the most service Franchisees are any other
than 'solo' operators under a convenient name.
REASON
WHY A CAD PARTNERSHIP WORKS 3:
What is
the third biggest issue with traditional service franchises? This is an
un-surveyed view only, but it appears that as many as 80% of Franchisees who
build a business, and what they think could be an asset, are NOT able to sell
that business when they decide to move on! They simply walk away to a new
venture and/or hand on their clients to colleagues. CAD has found a solution
that helps its Partners maximise their business' value, with an innovative
client hand-over system. This allows them to sell-down a client base to a new
Partner joining and receive a passive income stream thereafter. This is good
both ways, as new Partners get immediate income and busy Partners, or those
moving on, get a guaranteed PASSIVE INCOME. Now with the new Share Ownership
Plan, they also have another asset, being company shares which they can retain
or sell as they see fit.
INTERESTED TO FIND OUT MORE?
Do you
have a commercial accounting/financial control/CFO background? You will likely
be tertiary qualified and be a member of one of the accounting bodies. You feel
as we do, that the market will increasingly demand a modern mobile financial
control consultancy service that business owners can access, once a quarter,
once a week or on-demand.
TELEPHONE: Click the "contact details" button to the right, call Laurie
Meakins and ask to be sent an Initial Information Pack and Confidential
Questionnaire.
EXPRESSION OF INTEREST: Visit our website using the button to the right,
click the "Become a CAD Partner" link and complete the Expression of Interest
form. Fax the EOI and your CV to our fax Contact number.
EMAIL:
Submit an enquiry via the form to the right.