Concept:
“At Aroma Café, we are full of genuine passion about offering our customers an abundance of high quality food and coffee.”
Training Provided:
A minimum of four (4) weeks
Number Of Units:
40
Investment Required:
$250,000 - $400,000
Business Established:
1996
Franchising Commenced:
1997
Qualifications Required:
Nil
About Aroma Cafe
The outstanding Aroma Café success story began in 1996, when Robert and Angie Mulé established their first store on Hay Street in Perth. After spending twenty years in successful businesses around the city, they decided it was time to create a system that was simple to operate and could incorporate all three of the dominant factors they have always practised – Quality, Service and Value.
Aroma Café has built a strong, trusted and well
recognised brand in the food retail industry. With the support of our
comprehensive training program and a strong commitment to succeed, Aroma Café is
now a household name in WA, operating 29 stores in the state and 11 in South
Australia.
Our established organisation has already eliminated a lot of error for potential
Food & Beverage Franchise partners. We are always looking for new people to join
us in further developing our successful business system and enjoy the benefits
of group buying power, strong branding, ongoing support and a committed team of
personnel.
Ongoing research and development means operations will continue to thrive now
and in the future, in line with the growth of the company and high recognition
of the Aroma Café brand.
Each experience in an Aroma Café store is designed to connect with all five
senses, rejuvenating customers and engaging them in our passion for food and
coffee.
Although it trades solely in two states, Aroma Café is the largest café
franchise in WA and the tenth largest in Australia, with an extremely unique
format, product offering and public profile. It’s cafes are situated within
regional, suburban, educational, CBD, food court, shopping centre and hotel
locations.
Aroma Café’s shared vision is to improve brand awareness and consistently
maintain the high quality of products and experiences to it’s stakeholders -
customers, franchise partners, franchisors, and suppliers. The Restaurant and
Café franchise aims to expand into other states and territories within
Australia, without any compromise on it’s original standards of service.
This vision has been built around five key messages:
1. An abundance of real food - fresh, friendly
2. “Our own” unique coffee blend
3. “Recharge” at Aroma Café - vibrant, contemporary
4. Passion for what we do - generosity, confidence, positivity and
professionalism
5. A successful franchise system - confidence, personality, genuine
RECENT INDUSTRY CERTIFICATIONS
2007 WA Emerging Franchise System of the Year
(PriceWaterhouseCoopers & Franchise Council Australia)
2007/ 08 Entertainment Book Award Finalist for Best Informal Dining Restaurant
2006 WA Restaurant & Catering Industry Association Coffee Shop of the Year
2005 PriceWaterhouseCoopers Franchisee of the Year Nominee (Hay Street)
2003 Perth Royal Show Commercial Exhibitor of the Year Award for Design &
Presentation
So What Now?…
We are currently seeking franchisees who wish to operate their own business in
key sites throughout Australia.
Experience in the food industry isn’t essential, we are solely looking for
individuals who are highly motivated by success and can add to the strength of
our brand. You need to be passionate about our culture and must be prepared to
work hard.
It is essential that our franchisees are customer focused and can lead their
staff effectively. If you have a particular location of your own in mind, or
would like to meet with one of our representatives regarding current franchise
opportunities, please send a quick request below! We look forward to meeting
you!