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7-Eleven CEO wins retail executive award

Sarah Stowe

The CEO of 7-Eleven Warren Wilmot has won the first Michael Page Retail Executive award for implementing a distribution strategy to sell Krispy Kreme doughnuts in 7-Eleven.

Richard Wynn, Australian regional director of global recruitment firm Michael Page, said he was thrilled to announce Wilmot as the winner.

“With his exceptional innovation in creating a distribution strategy for Krispy Kreme doughnuts through the 7-Eleven store chain, the strategic partnership and cost effective financial model developed and the business success achieved, Mr Wilmot is a deserving winner of the title,” he said.

Over the past 12 months, Wilmot has been developing the strategy to introduce the sale of Krispy Kreme doughnuts throughout the 7-Eleven store networks. The model leverages the company’s exclusive existing supply chain to stores.

According to Wilmot’s award submission, this is something no other convenience store or food chain can duplicate due to its market density model.

The financial model of this strategy is designed in a way that benefits both parties equally, with principals from each company meeting monthly to guarantee complete end-to-end integration.

The award earned Wilmot an exclusive place on the 2013 Westfield World Retail Study Tour, where he will spend two weeks in five world class retail destinations: Shanghai, Los Angeles, New York, London and Istanbul.

Wilmot said the win was ‘wonderful news’ and he is looking forward to seeing how other successful businesses operate all over the world while thinking about his own.

“You can think, you can discuss and you can ask other retailers directly about how they have achieved what they have achieved, and then you can contemplate how you would make those changes back home,” he said.