The purpose
of the franchise is to consistently provide Australian consumers with easy
access to the highest quality telecommunications products and services through
a nationwide, strategically located retail network.
Optus ‘yes’ Optus Shop
Franchise
Since
operations began in March 1995, the ‘yes’ Optus Shop Franchise has grown to 200
franchise stores with 60 Franchisees.
The
Franchise has national representation fully supporting the ‘yes’ Optus Shop brand
as our premium retail distribution to market. The franchise is expanding
further to bring choice in communications to rural, regional and remote parts
of Australia.
Tactically,
we’re on the attack, with some real strength and momentum in the organisation,
and strategically, we’re embarking on one of the biggest expansions since
Optus’ foundation.
Optus is
evolving its premium franchise, Optus World, into a new and exciting retail
brand – ‘yes’ Optus Shop. The ‘yes’ Optus Shop utilises digital media
and allows customers to experience our Telecommunications products in the store
with professional staff available to assist them through the process. Our level
of service to our customers, as well as our standards of operation and
technical expertise will ensure that Optus and its Franchisees are recognised
as the preferred supplier of telecommunications products and services in Australia.
The System
Winning
Customers
- Take market share in high value
and emerging segments
- Through the growth of your
customer base attract upfront and ongoing commissions/revenue
- Generate greater profit through
complimentary products eg; mobile phone accessories
- Maximise sale of Optus Prepaid
Products including handset sales, activations on the Optus Network and
Recharge Vouchers to maximise profit margin
- Manage your customer base
through cross-sell activities to other Optus product categories and
therefore attracting upfront and ongoing commission/airtime revenue
Managing
your business
- The alignment with the Optus
brand means the franchise will support ‘customer service’ for both the company
and individual franchise
- Various service activities
attract transactional based commissions
- All handset devices are
purchased through the Franchisor and therefore the administrative
functions of managing this stock are supported with systems
- Negotiated national
arrangements for additional product lines creating additional revenue
opportunities
- Full Financial Management
system incorporating handling point of sale transactions through to full
Profit and Loss Reporting
Communication
- Annual National ‘yes’ Optus
Franchise Conference
- National Christmas Forum
- 6 x State Franchisee Forums
- National Advisory Council
- Regular Senior Management
Appearances and Contact
- National Communication
procedures in line with the Operations Manual
Measurement
and Reward
- National Annual Franchise
Management Programme “Yes Optus Unlimited”
- Key driver of Sales Performance
& Operational Standards Management
- Enables a ‘unique’ system and
standard across our franchise
- Endorses Franchisee Alignment
through Business Management Measures
- Top 10 Franchisees rewarded
with International Trip hosted by Optus Senior Management Team. Programme
has full website functionality and interactivity.
Franchise Support
Training
and Development
We realise
that this industry is fast-paced and technology changes daily. Training is
essential and it is our commitment to provide the relevant training required to
operate the franchise.
Each state
has a dedicated training officer to support this focus with both scheduled
‘class-room’ style sessions and ‘online’ learning tools available. You will be
provided with the Franchise Manual which will support the operation of a ‘yes’ Optus
Shop Franchise.
The
franchise is also committed to the development of our Franchisees and their
staff and fully support training in Certificate II,III & IV Retail
Operations and Franchising.
Retail
Management Advice
Through our
Franchise Team, we are able to assist franchisees with all aspects of running a
successful business. We monitor store performance and provide support and
guidance with respect to business planning, retail operations, training and
financial management of the franchise.
Operations:
We place
great emphasis on the ‘back-end’ operations of the Franchise. Full training is
provided to cover the operations of the store including:
- Activating customers onto the
Optus Network
- Full stock management processes
- Full financial and accounting
processes
- IT and in-store systems
Marketing
As the
franchisor, Optus have a dedicated team of marketer’s promoting the Franchise
through selected media nationally. The Optus marketing team also produce
Point-of-sale for use in store which is updated monthly in line with current
promotions.
The
national marketing program is the primary part of the ‘promotional mix’.
However Local Store Marketing & Community Activity run by our franchisees
is a very important part of that mix in order to maximise local opportunities
and niche markets in the stores catchment area.
Franchise
Team
Optus has
over 40 individuals dedicated to the success of the ‘yes’ Optus Shop Franchise
including:- Management Team ; Sales Team; Operations Team; Franchise
Development Team; Franchise Business
Executives; Franchise Operations Executives; State Training Officers and Sales
Support Executives.
In addition
to this direct support the franchisee will have relationships with other areas
of the Optus Community including Marketing; Commercial; Customer Service;
Handset Servicing and Optus Senior Management.
Current ‘yes’ Optus Shop
Opportunities
- Mildura
- Orange
- Dubbo
- Bateman’s Bay
- Warnambool
- Albury
- Wodonga
- Hyde Park, Townsville
- Toowoomba