The purpose of the franchise is to consistently provide Australian consumers with easy access to the highest quality telecommunications products and services througha nationwide, strategically located retail network.
Optus ‘yes’ Optus Shop Franchise
Since operations began in March 1995, the ‘yes’ Optus Shop Franchise has grown to 200 franchise stores with 60 Franchisees.
The Franchise has national representation fully supporting the ‘yes’ Optus Shop brand as our premium retail distribution to market. The franchise is expanding further to bring choice in communications to rural, regional and remote parts of Australia.
Tactically, we’re on the attack, with some real strength and momentum in the organisation,and strategically, we’re embarking on one of the biggest expansions since Optus’ foundation.
Optus is evolving its premium franchise, Optus World, into a new and exciting retail brand – ‘yes’ Optus Shop. The ‘yes’ Optus Shop utilises digital media and allows customers to experience our Telecommunications products in the store with professional staff available to assist them through the process. Our level of service to our customers, as well as our standards of operation and technical expertise will ensure that Optus and its Franchisees are recognised as the preferred supplier of telecommunications products and services in Australia.
The System
Winning Customers
- Take market share in high value and emerging segments
- Through the growth of your customer base attract upfront and ongoing commissions/revenue
- Generate greater profit through complimentary products eg; mobile phone accessories
- Maximise sale of Optus Prepaid Products including handset sales, activations on the Optus Network and Recharge Vouchers to maximise profit margin
- Manage your customer base through cross-sell activities to other Optus product categories and therefore attracting upfront and ongoing commission/airtime revenue
Managing your business
- The alignment with the Optus brand means the franchise will support ‘customer service’ for both the company and individual franchise
- Various service activities attract transactional based commissions
- All handset devices are purchased through the Franchisor and therefore the administrative functions of managing this stock are supported with systems
- Negotiated national arrangements for additional product lines creating additional revenue opportunities
- Full Financial Management system incorporating handling point of sale transactions through to full Profit and Loss Reporting
Communication
- Annual National ‘yes’ Optus Franchise Conference
- National Christmas Forum
- 6 x State Franchisee Forums
- National Advisory Council
- Regular Senior Management Appearances and Contact
- National Communication procedures in line with the Operations Manual
Measurementand Reward
- National Annual Franchise Management Programme “Yes Optus Unlimited”
- Key driver of Sales Performance & Operational Standards Management
- Enables a ‘unique’ system and standard across our franchise
- Endorses Franchisee Alignment through Business Management Measures
- Top 10 Franchisees rewarded with International Trip hosted by Optus Senior Management Team. Programme has full website functionality and interactivity.
Franchise Support
Training and Development
We realise that this industry is fast-paced and technology changes daily. Training is essential and it is our commitment to provide the relevant training required to operate the franchise.
Each state has a dedicated training officer to support this focus with both scheduled‘class-room’ style sessions and ‘online’ learning tools available. You will be provided with the Franchise Manual which will support the operation of a ‘yes’ Optus Shop Franchise.
The franchise is also committed to the development of our Franchisees and their staff and fully support training in Certificate II,III & IV Retail Operations and Franchising.
Retail Management Advice
Through our Franchise Team, we are able to assist franchisees with all aspects of running a successful business. We monitor store performance and provide support and guidance with respect to business planning, retail operations, training and financial management of the franchise.
Operations:
We place great emphasis on the ‘back-end’ operations of the Franchise. Full training isprovided to cover the operations of the store including:
- Activating customers onto the Optus Network
- Full stock management processes
- Full financial and accounting processes
- IT and in-store systems
Marketing
As the franchisor, Optus have a dedicated team of marketer’s promoting the Franchise through selected media nationally. The Optus marketing team also produce Point-of-sale for use in store which is updated monthly in line with current promotions.
The national marketing program is the primary part of the ‘promotional mix’. However Local Store Marketing & Community Activity run by our franchisees is a very important part of that mix in order to maximise local opportunities and niche markets in the stores catchment area.
FranchiseTeam
Optus has over 40 individuals dedicated to the success of the ‘yes’ Optus Shop Franchise including:- Management Team; Sales Team; Operations Team; Franchise Development Team; Franchise Business Executives; Franchise Operations Executives; State Training Officers and Sales Support Executives.
In additionto this direct support the franchisee will have relationships with other areasof the Optus Community including Marketing; Commercial; Customer Service; Handset Servicing and Optus Senior Management.
Current ‘yes’ Optus ShopOpportunities
- Brandon Park
- Horsham
- Tasmania
- Rouse Hill
- Merrylands
- Brisbane
- Townsville
- Kalgoorlie
- Geraldton
- Bunbury
- Armadale (WA)
- Perth