MYO global cafe franchises unite after MYO Australia purchase international company rights
The Australian brand has purchased the international company rights, gaining control of all operating cafe franchises, licenses and territories from founder, Nicholas Bird.
Negotiations for the deal started in 2009 said MYO Australia Managing Director John Smith.
“It’s been over 18 months since our initial discussions with Mr Bird however the plan has really become reality over the past six months.
“Uniting our intellectual property under single ownership will deliver stronger brand consistency and better economies of scale.
“It’s a significant investment but one we know will provide strong strategic advantages for the business especially in terms of further international expansion,” he said.
The company operates five cafe franchises in Scotland, Ireland and the United Kingdom and the real winners will be MYO customers who can be assured of the same quality service no matter which international franchise they employ.
Overseas coffee franchises will be branded with the company’s new look and feel, which was created for the Australian outlets in 2010.
The next step for the franchise is a period of strong expansion into the Uk and Wales with the help of their Scottish Master Franchisee.
“MYO currently operates 24 franchises worldwide and our goal is to grow that number to 50 by 2013,” Smith said.18.07.2011