Bad times for the economy lead to good times for franchising expos
In an economic environment where the news seems to go from bad to worse, interest in the franchising industry is growing daily with exhibitors queuing to be part of the Franchising & Business Opportunities Expos in 2009.
Half of the floor space at the Sydney Expo has already been sold, despite the event being still four months away.
Interest is also running high in the Brisbane, Melbourne and Perth legs of Australia’s premier franchising exhibition series, as savvy investors look to escape the current trend of job cuts, foreclosures and stock market losses.
“Bad news for the economy can often mean good news for franchisors. With the ongoing threat of job cuts and stock price plunges, more people are deciding that the best way to control their own destiny is through franchises and small-business ownership,” said Jon Perry, Exhibition Director, Franchising & Business Opportunities Expos.
“A franchise, with its proven systems and support, offers a safer and potentially high return alternative. We experienced a wave of enthusiasm from visitors at this year’s Melbourne Expo following the economic downturn and there is a real buzz surrounding the 2009 events.”
From young professionals to families to empty nesters, visitors from all walks of life flocked to the Franchising & Business Opportunities Expos between March and October in 2008, with the Franchising Boot Camp and Franchising Advice Centre proving particularly popular.
Another huge draw card was Jim Penman, founder of Jim’s Group, who spoke to packed theatres in both Brisbane and Melbourne.
With organisers busy recruiting a host of new and compelling speakers for the Franchising Theatre, Perry said the 2009 Expos promised to be the best yet for both visitors and exhibitors.
“We are also looking at some exciting inclusions around the ‘women in franchising’ theme and are in the process of creating a new visual look for the Expos, so there is a great anticipation building around 2009,” said Perry.
The 2009 Franchising & Business Opportunities Expos will kick off at Sydney Convention & Exhibition Centre on 20-22 March, before moving on to Perth in May, Melbourne in August and Brisbane in September.01.12.2008