Endota opens 50th spa franchise at David Jones

Melanie Gleeson and Belinda Fraser started endota in September 2000, knowing that they wanted to establish a nationwide day spa business. Initially their first spa in Mt Martha was started using just a credit card and loans from family and friends. With a huge amount of dedication and passion they started to franchise endota in 2003.

Ten years on and they are thrilled to reach the significant benchmark of opening their 50th spa franchise in David Jones, Bourke Street.

“It’s hard to put into the words the excitement you feel when you reach a benchmark like this and realize people want to be part of something you created” Melanie expresses on opening their 50th spa franchise

endota’s steady growth has seen spas open in key locations throughout Australia, from urban retreats in the CBD and metropolitan areas, to heavenly resorts in some of Australia’s most popular holiday destinations.

The 50th endota spa franchise at David Jones has additional importance as it marks the start of an ongoing relationship with David Jones. February will see the launch of endota spa products in to 27 David Jones stores.

Launched in 2005, the endota spa skincare range provides clients with the opportunity to take home the endota experience. The certified organic spa range consists of 29 plus 49 endota nail paints and products including face, body, hair and essential oils.

Founders Mel and Belinda have been dedicated to using all-natural and all-Australian treatment ingredients from the very beginning. They chose these ingredients for a number of reasons:
• They wanted everything branded with the endota spa logo to be distinctly Australian.
• From personal experience, they knew that products formulated using natural and organic ingredients were far kinder, and far more effective in the long-run for all skins.
• Both Mel and Belinda believe strongly in protecting and giving back to the Australian environment. In keeping with this thinking, endota treatment ingredients were sourced locally wherever possible to minimise our carbon footprint, and maximise the return to local Australian businesses and communities.

Today Mel and Belinda are just as invigorated and committed about building endota as they were ten years ago.

They are looking forward to the opening of more endota spa franchises and extending their Certified Organic product range.