The Crust Competitive Advantage
Crust Gourmet Pizza is now a very successful and growing business, with robust systems that have been tested and proven throughout multiple locations in Sydney and Melbourne.
Growth is planned throughout Australia - and here's why Crust have a strong competitive advantage:
Crust Gourmet Pizza Bars
There's a buzz, there's lots of energy and the black, red and white Crust fast food franchise branding makes a strong impact. But it's the ingredients bar at the front of the shop that stops you in your tracks. It's filled with over 50 perfectly fresh and high quality ingredients...glistening smoked salmon, finely sliced prosciutto, marinated tiger prawns, freshly sliced vegetables and top shelf gourmet cheeses.
Menu boards and cards are quick to read and simple to order from, reducing order time, cutting confusion and ensuring speedy service.
Behind the bar, the finely-tuned Crust systems ensure consistent quality every time. Pizza bases are freshly rolled out from Crust's secret recipe, toppings are deftly added, and pizzas cooked in exclusively commissioned conveyor ovens that deliver high volumes of perfectly cooked pizzas every time.
Orders come via phone, SMS, the website and email, then Crust's custom-designed POS system queues them all for the most efficient area deliveries. Crust knows how to minimise the time between cooking and home delivery - couple this with a base that maintains its quality for much longer and you've broken the barriers to successful gourmet pizza home delivery.
The Crust Pizza
Bite into a hot, flavoursome Crust gourmet pizza and you'll know why this group is achieving rapid growth. The base is crisp, the toppings reflect the most popular gourmet food trends and the presentation shows all the flair and care indicative of a gourmet restaurant.
The Target Market
Crust's primary target market is mid to high income, mid to high socio-economic professionals and others who want quality food on the run. Crust pizza franchise also satisfies its secondary market of families with medium to high incomes, providing traditional pizzas, calzones, kids' menus, salads, desserts and beverages - and that's where Crust wins every time.
Low Fat, Low Gl And Coeliac-Friendly
Crust take away franchise is meeting Australia's demand for low fat and gluten-free foods. Our pizzas have been tested at a government-approved testing laboratory, and we now have a selection that are 94 to 96% fat free. We have a working relationship with the Heart Foundation, we've become a member of the Coeliac Society of Australia and we offer a range of gluten-free products. This is another Crust competitive advantage, as many other pizza bars simply can't deliver on these health stakes.
Crust Means Continuous Improvement
Staying ahead of the competition requires passion, innovation and the drive to find new and more profitable ways of managing and growing the Crust business.
We're always striving to improve our product, service, suppliers, equipment, processes, POS systems, marketing and training. We're good listeners, and a lot of bright ideas from our franchisees, managers and customers have been implemented.
Crust has the added advantage of directors and management offices in Sydney and Melbourne, enabling us to train and support franchisees in both cities. We can also quickly tap into food trends and track changing market demands in both states.
Corporate Social Responsibility
Crust has a strong association with Open Family Australia, and encourages all its franchisees to support local charities and good causes.24.11.2008