Worldwide Snaps-up Perth Writing Team
The moved completed a busy end to ‘07 for Worldwide that saw it invest almost $5m in two state-of-the-art production hubs – and celebrate having Australia’s National Franchisee of The Year within its network of 82 design and print Centre owners. Worldwide is also based in WA.
Wordplay was created by British crime journalist Paul Sowerby who came to Australia almost two years ago to plug a gap in the communications sector for professional copywriting and editing services. Since then, his team of six have written over a million words for clients ranging from BankWest and the RAC, to Alinta and GESB (the Government Employees Superannuation Board). Assignments have ranged from optimised web copy to radio scripts, slogans, interactive games, email text and operations manuals. Worldwide had been a client for six months prior to the acquisition.
For Worldwide, the strategic acquisition means its Centre owners can add words to their core design and print proposition. For Wordplay, being part of Australia’s fastest-growing print group* means its writers can offer their services to Worldwide’s 15,000 customers.
“We’ve had an amazing couple of years, but growing a small business from a WA base is challenging,” said Sowerby. “In Worldwide we have a conduit through which to extend the reach of our services into the media heartlands over East, and offer their print Centres a logical product extension and lucrative new revenue stream.”
Worldwide CEO Mark Manderson said the acquisition made a lot of sense at a time when Worldwide was looking for innovative new ways to expand its network and add new print-related activities and disciplines.
“As a major Wordplay client we’ve had a chance to see for ourselves just how important the written word is to our print clients,” he said. “It’s one of the pivotal elements of the communication mix and it seemed very sensible to formalise the working arrangements so that we can move forward with our rapid growth plans.” 17.12.2007
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Contact Worldwide Online Printing
183 Great Eastern Highway
BELMONT
WA 6104
Tel: 08 6266 9200
Fax: 08 6266 9277
