Fitness icons step out in Workout World brand campaign
Workout World’s latest 30 second TV commercial debuts during the kick-off of The Biggest Loser’s 2008 season screening on the Ten Network on Sunday February 3. The commercial includes a 1,000 day interest free special offer plus a special promotion giving customers the chance to win a trip for two to Beijing worth $20,000 by purchasing fitness equipment from Workout World.
This 30-second execution will be seen throughout the 2008 Biggest Loser series which runs until late April. The Workout World commercial will also screen on other networks.
Workout World retail franchise director Mark Garrahy says the company is extremely excited about the latest brand awareness initiatives for the company which is now in its 26th year with 35 stores nationally.
Garraghy adds, "Workout World is pleased to be partnering with renowned athlete Jana Rawlinson and weight loss success story, Adro Sarnelli. As a company we are committed to supporting our customers who strive to make healthy lifestyle choices and achieve their fitness goals. We see great synergies between Adro, Jana and the Workout World brand," he adds.
We are continuing to invest heavily in the Workout World sports and fitness franchise brand which is going from strength to strength. As a pioneer in fitness retailing and Australia’s largest fitness equipment retailer, we have a strong outlook for growth and look forward to providing an increasing number of Australians with quality products, great prices and exceptional service," he says.
Workout World opened six new stores in the last 12 months including Blacktown (NSW), Cannington (WA), Clarkson (WA), Fortitude Valley (QLD), Logan (QLD) and Nunawading (VIC). A further three stores will be added in the next quarter.
The new commercial was developed by Annandale-based company Corporate Theatre which specialises in event management, digital media, video production and web design.
Issued by Ella Smith Communications on behalf of Workout World.
08.07.2008
FCA Member
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Contact Workout World Pty Ltd
Tel: 02 9708 6322
Fax: 02 9708 6377
