Wendys Supa Sundaes

At Wendys, we have grown a successful franchise brand on the back of a deliciously simple strategy: give people what they want, and make it fun.

It’s an uncomplicated approach backed by a serious, results-driven business. We’ve been serving our irresistible range of treats to thousands of customers every week for more than 30 years and, while there have been many changes along the way, there is one thing that hasn’t changed – simplicity.

Running a Wendys is simple. There are no long hours to be spent preparing food and you can walk into your store in the morning and start trading within a matter of minutes.

Even better than that, running a Wendys is seriously good fun. What better way to spend your day than to work in an environment which is all about making people happy?

At Wendys we’ve always been experts in yum and we’ve always been all about taste. But staying fresh and relevant to consumers is vital to the success of any brand and we recently decided we needed to bring our brand essence to life again.

The result? Yummology – a concept designed to put a name to that elusive quality which has helped us become the leading treat destination and has long set us well apart from our competitors.

Yummology is all about defining Wendys as a treat destination that puts taste at the centre of everything we do and covers all aspects of our business, including:

• Our people who are experts in delivering the yummiest treats and experiences 
• Our products which are best described in one way – YUM-O! 
• Our treat experience which is all about creating a world of yum – taking customers to their happy place. 

Owning a franchise should be about running a business for yourself, but not by yourself. By joining Wendys, you become part of a business system which offers comprehensive and ongoing support - all designed to maximise your potential.

When you join Wendys you’ll have access to extensive support to help drive your business, including:

• A national advertising and promotions calendar 
• A strategic marketing plan 
• Local area marketing tool kits 
• Public relations 
• Information technology support 

At Wendys we believe our franchisees deserve a lot more than an occasional visit from their rep for a chat and a coffee. Our commitment to you starts on day one.

Training

When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you’ll learn about the Wendys philosophy and business approach as well as how to operate your store.

We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs.

Customer service is a vital aspect of the Wendys business so an important part of your initial training will be learning how to retain customers, generate new business and how to differentiate your store to maintain a competitive advantage.

Business Consultant

Your Business Consultant is like a personal trainer for your business. Their role is to work with you to implement the Wendys standards, to give you advice and support and to provide ongoing feedback about how your store is performing.

Your Business Consultant is there to maximise the potential of your business and will visit you regularly throughout the year to provide support and guidance.

Communication

At Wendys, we believe that trust and open lines of communication are an important part of establishing and maintaining strong relationships with our franchisees.

We distribute a regular newsletter and we keep in touch frequently via email to ensure our franchisees are always kept up-to-date with new products, price changes and supplier information.

Our Franchisee Advisory Council – made up of representatives elected by franchisees – meets with the Wendys management team quarterly to raise and discuss relevant matters.

What’s more, our National Support Office is just a phone call away if you ever need further advice or information.  

Testimonials

Marie Whale
Wendys Ocean Keys, Wendys Midland Gate & Wendys Warnbro Fair, WA

I have been a Wendys Yummologist...
For 3 years – and I’ve loved it every scoop of the way.

Before I bought my first Wendys store, I was...
Driving an excavator on a mine site...! Proof that you can be successful at anything if you have the right attitude and approach.

I chose Wendys because...
As my own boss, I have flexible working hours and can still spend time with my family. I’ve worked hard to become a multi-store operator and now own three Wendys stores.

I love my work because...
Interaction with lots of people from all walks of life makes every day different. Oh, and you’re serving people treats which make them happy – which makes me happy!

My favourite Wendys ice cream is...
Crème Brulee – Yum-O!

Angela Ku
Wendys Cannon Hill, QLD

I have been a Wendys Yummologist...
For almost one year.

Before I bought my first Wendys store, I was...
Working as a financial controller in Hong Kong. Serving ice cream is so much more fun!

I chose Wendys because...
Wendys always looked like a fun place to work and who doesn’t like ice cream? But with no previous experience in running a business, my husband and I decided we wanted to purchase a franchise business with lots of support.

I love my work because...
As soon as people (no matter how young or old) taste one of our treats, they can’t help but smile. We also have lots of support from our Wendys Business Consultant which is something we really appreciate.

My favourite Wendys ice cream is...
Hunky Chunky Strawberry

Anike Sanbrook
Wendys Wagga Wagga, NSW

I have been a Wendys Yummologist...
For more than four years now.

Before I bought my first Wendys store, I was...
Working in a children’s clothing store. I love working with kids and the great thing about working at Wendys is you’re constantly making kids happy!

I chose Wendys because...
My husband and I had always wanted to run a Wendys, mainly because it looked like such a fun environment to work in. We also thought it would be a good business opportunity and we wanted to do something that would allow Wayne to continue working as a fireman and allow me to spend time with our two children.

I love my work because...
It’s all about making people happy. There’s nothing more rewarding than seeing someone smile after they have tasted one of our treats. Plus, I’m lucky to have a great team of junior Yummologists working at our store so being at work is always fun.

My favourite Wendys ice cream is...
I can’t go past the Chocollo. But it’s always hard deciding which flavour to take home because my husband’s favourite is Honeycomb Smash, my daughter loves Cookies & Cream and my son always chooses Wild Boysenberry.

The most important ingredient – our people.

At Wendys, we know that our people are the most important ingredient to our success. While all of our systems are designed to maximise potential, it also takes an equal commitment from our franchisees.

Wendys franchisees take a hands on approach to their business yet they understand the importance of following procedure and working within the Wendys system.

Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff.

In fact, we often talk about our franchisees has having pink blood – they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success.

If this sounds like you, then you’re already well on your way to meeting the needs of becoming a Wendys franchisee.

You’re interested in investing in a future with Wendys. So where to from here?

1. Contact us to register your interest to become a Wendys franchisee. We’ll then provide you with a password to access our online Information Request Form and Self Assessment Survey. 
2. Once these forms have been received and evaluated, our Franchise Recruitment Manager will contact you to arrange an interview. This can be done over the phone or face-to-face and will take around 45-60 minutes. 
3. We’ll then provide you with our Franchise Information Pack so that you have all the information you need to make a decision. You may be asked to sign a confidentiality statement prior to receiving this information. We strongly recommend that you involve your accountant and solicitor at this stage to ensure you make an informed decision. 
4. After successfully completing the first interview, you’ll then meet with a senior member of the operations team who will further assess your application, business plan and cash flow projections. 
5. Once you have received professional business, legal and accounting advice and you’re ready to invest in a future with Wendys, we will prepare a franchise agreement. 
6. We will then work with you towards opening your Wendys store. It may take several months from your initial enquiry until your first day of trading because taking time to find the perfect site is critical. But rest assured our designated teams will be working hard to make your business vision a reality as soon as possible.