Urban Burger
Concept:
Urban Burger delivers a gourmet, fresh, flavoursome experience like no other. 21 Burgers, 21 Wraps, 21 Salads and breakfast make up the Urban Burger menu establishing a unique offering in the market place. Urban Burger offers mouth-watering, addictive flavours that our customers find irresistible and we even have something for health conscious consumers, Celiacs and Vegetarians.
We are a young and fresh brand and we have the passion, drive and desire to make Urban Burger Australia’s first choice in gourmet burgers, wraps and salads.
We are a young and fresh brand and we have the passion, drive and desire to make Urban Burger Australia’s first choice in gourmet burgers, wraps and salads.
Capital Investment Required:
Urban Burger has two business models:
• Express Model
• Restaurant Model
Urban Burger Express is the ideal store solution for a smaller site of around 40-60m2. It still offers the complete Urban Burger Menu including breakfast but is designed more for a meal on the go. The Express Model turnkey operation has a cost between $200,000 to $280,000 depending on the size of the location and other variables.
The Restaurant model offers a complete dine in experience and requires a site with an area of around 80-120m2. Urban Burger provides a turnkey operation for all new stores and the cost of a Restaurant Model is between $300,000 to $440,000 depending on the size of the location and other variables.
• Express Model
• Restaurant Model
Urban Burger Express is the ideal store solution for a smaller site of around 40-60m2. It still offers the complete Urban Burger Menu including breakfast but is designed more for a meal on the go. The Express Model turnkey operation has a cost between $200,000 to $280,000 depending on the size of the location and other variables.
The Restaurant model offers a complete dine in experience and requires a site with an area of around 80-120m2. Urban Burger provides a turnkey operation for all new stores and the cost of a Restaurant Model is between $300,000 to $440,000 depending on the size of the location and other variables.
Sites Territories Available:
Nationwide
Qualifications Required:
Our franchisees come with a wide range of diverse backgrounds. And while experience managing a team and working in the food retail industry can certainly be advantageous it is not essential.
What is essential to become a UB Franchisee is:
• A desire to take charge of your own business and succeed.
• A willingness to work hard to achieve results.
• Ability to work as part of a team and lead by example.
• And of course, a love of great Burgers, Wraps and Salads!
What is essential to become a UB Franchisee is:
• A desire to take charge of your own business and succeed.
• A willingness to work hard to achieve results.
• Ability to work as part of a team and lead by example.
• And of course, a love of great Burgers, Wraps and Salads!
Business Established:
2003
Franchising Commenced:
2004
Training Provided:
Nationally Accredited Training – A franchising first!
We don’t just want to teach you how to make a killer burger, wrap or salad, we want to ensure your success in business over the long-term. That is why Urban Burger has teamed up with Griffith University and Australia’s leading national training organisation, The Malka Group, to bring you the best possible training Australia has to offer. So while you undergo Urban Burger training you will also receive credits towards a Diploma of Management.
The initial training goes for a period of four weeks:
1st Week - Intensive operations and business training with The Malka Group and Griffith University.
2nd Week - Continued Training in a UB Company Store.
3rd Week - Onsite training in your new store.
4th Week - Continued onsite training in your new store.
We don’t just leave you there, Urban Burger has a dedicated team to always assist you and support the growth of your business.
We don’t just want to teach you how to make a killer burger, wrap or salad, we want to ensure your success in business over the long-term. That is why Urban Burger has teamed up with Griffith University and Australia’s leading national training organisation, The Malka Group, to bring you the best possible training Australia has to offer. So while you undergo Urban Burger training you will also receive credits towards a Diploma of Management.
The initial training goes for a period of four weeks:
1st Week - Intensive operations and business training with The Malka Group and Griffith University.
2nd Week - Continued Training in a UB Company Store.
3rd Week - Onsite training in your new store.
4th Week - Continued onsite training in your new store.
We don’t just leave you there, Urban Burger has a dedicated team to always assist you and support the growth of your business.
Marketing Support:
Urban Burger has a dedicated team focused on developing the Urban Burger brand throughout Australia. Franchisees are supported with assistance in developing local store marketing plans and national campaigns are aimed at developing Urban Burger brand awareness and market share.
Working to achieve marketing results Urban Burger has established the following:
• Urban Tribe – Urban Burger’s Loyalty Program with over 10,000 email database and growing.
• Portfolio of Marketing Material – franchisees have access to all the latest advertising material at their fingertips.
• Urban Burger Website – each UB store has its own page telling the story of the store, contact details and promotions and specials.
• Grand Opening Parties – every new UB store is opened with a bang. To welcome you to the team, Urban Burger throws a big grand opening party to celebrate the opening of your new store and we invite the whole neighbourhood to join in the celebrations, with prizes and giveaways throughout the day.
• Local Area Marketing – our UB marketing team will assist you in establishing LAM plans and measuring their success.
Working to achieve marketing results Urban Burger has established the following:
• Urban Tribe – Urban Burger’s Loyalty Program with over 10,000 email database and growing.
• Portfolio of Marketing Material – franchisees have access to all the latest advertising material at their fingertips.
• Urban Burger Website – each UB store has its own page telling the story of the store, contact details and promotions and specials.
• Grand Opening Parties – every new UB store is opened with a bang. To welcome you to the team, Urban Burger throws a big grand opening party to celebrate the opening of your new store and we invite the whole neighbourhood to join in the celebrations, with prizes and giveaways throughout the day.
• Local Area Marketing – our UB marketing team will assist you in establishing LAM plans and measuring their success.
Agreement Terms:
Term: 5 years
Option: 1 x 5 years
Option: 1 x 5 years
Number Of Units:
14
FCA Member
Urban Burger delivers a gourmet, fresh, flavoursome experience like no other. 21 Burgers, 21 Wraps, 21 Salads and breakfast make up the Urban Burger menu establishing a unique offering in the market place. Urban Burger is a fresh, young brand with a strong business model and a passion and desire to make Urban Burger Australia’s first choice in gourmet burgers, wraps and salads.
Becoming an Urban Burger Franchisee is not just about buying your own business it is about becoming part of the UB Team, where you feel a sense of pride, ownership and belonging.
Existing stores that are currently on the market are:
Sites we are looking for franchisees to open new Urban Burger stores are:
We are of course always open to ideas of other locations and do everything we can to work with our franchisees to make their dream business.
Urban Burger specialises in gourmet Burgers, Wraps and Salads that are packed with fresh, delicious ingredients. Urban Burger caters for the whole tribe, from those looking for mouth-watering delicious flavours to our health conscious consumers, Celiacs and Vegetarians.
Becoming an owner of an Urban Burger store means you can take the guesswork out of operating a business. As an Urban Burger franchisee you will enjoy these distinct advantages:
- A proven business plan, taking the stress out of starting from scratch
- National brand awareness with a ready-to-buy consumer market who already know and like your products
- A turnkey business with systems in place to reduce set up costs
- Purchasing power, providing your business with a competitive edge
- Professional advertising pitched to your local and regional markets
Becoming an Urban Burger Franchisee is not just about buying your own business it is about becoming part of the UB Team, where you feel a sense of pride, ownership and belonging.
Developing a great brand requires effort and a smile from everyone involved, from the 17 year old flipping burgers, to the CEO. Everyone is responsible for creating an environment where customers feel comfortable and a part of something bigger. That is why it is important we all work together as a team to achieve our ultimate goal – To be Australia’s first choice in gourmet burgers, wraps and salads.
At Urban Burger we encourage the growth of our franchisees and support them to achieve the goals they are aspiring towards. That is why we are always here to provide support and assistance to our franchisees and the brand.
Owning my own business allows me to see the reward for the effort I put in. Customers appreciate that they are being served by the owner and you quickly develop relationships with your regular customers. I like the flexibility business ownership offers to take a mini break when I need it and also to help develop solid working skills for my staff.
Favourite thing about owning a business
Clement Maung – Franchisee of Urban Burger Salisbury, Queensland
“To me, it is more than just the financial gains. When I see staff members who are happy to be at work and take pride in what they do, and the customers who are satisfied and rave about our great products and service, it is the sense of personal achievement and satisfaction of seeing the efforts I put in come in to fruition. That will be my favourite thing about owning a business.”
David Kenny – Franchisee of Urban Burger North Melbourne, Victoria
“Owning my own business allows me to see the reward for all the effort I put in. Customers appreciate that they are being served by the owner and you quickly develop relationships with your regular customers. I like the flexibility business ownership offers to take a mini break when I need it and also to help develop solid working skills for my staff.”
Why you chose an Urban Burger franchise?
Clement Maung – Franchisee of Urban Burger Salisbury, Queensland
“As a small business operator, factors such as present profitability and long term growth potential of a business would be the decisive factors choosing the right franchise. Using my many years of experience as a manager under various franchises in this industry, I compared different franchises as a potential suitor for my first ever business venture. Urban burger ticked most of the boxes in terms of operation of the store, support from the franchisor, feedback from the customers and competitive edge in the market. Therefore, I chose the Urban Burger franchise.”
David Kenny – Franchisee of Urban Burger North Melbourne, Victoria
“I joined Urban Burger in its early days. I saw this as an opportunity to be a part of the growth and development of the company. The concept and product are clearly going to remain for the long term and not be a quick food fad. Great tasting burgers also appeal to me and I believe you must stand behind the products you sell.”
How easy was it to get started?
Clement Maung – Franchisee of Urban Burger Salisbury, Queensland
“The support from Urban Burger head office was there from day one. Being my first business I was unfamiliar with the process involved in purchasing a business (paper work, legality, financials, etc.), but all the questions I had were answered promptly throughout the process, good communication was always there, and in no time I found myself being a proud franchisee of Urban Burger Salisbury.”
David Kenny – Franchisee of Urban Burger North Melbourne, Victoria
“My background has both cooking and sales experience, this has been a great help personally to set me up with the skills of running my own business . I would say though that this is not essential, if you have the drive and mind to operate your own business you could successfully run your own store with the training and support on hand.”
Comments on your lifestyle as a business owner?
Clement Maung – Franchisee of Urban Burger Salisbury, Queensland
“The simplicity of operational procedures and system leads to the relative ease in delegating to staff members. Now that the staff members are trained up to the required standards, I have plenty of time to do plenty of other things. Despite the store trading 12 hours a day and 7 days a week, within the first six months, I went overseas twice for my vacation and I found myself occasionally at the beach and movies during weekdays!”
David Kenny – Franchisee of Urban Burger North Melbourne, Victoria
“Running a small business takes up a good deal of your thoughts through the day. Being on hand most days is important especially at the beginning of starting your business. Over time I have allowed myself more time to balance my lifestyle. I enjoy riding my motorbikes and cycling regularly and with today’s technology I can keep an eye on the business even when I'm on the other side of the world.”
Any other comments you wish to make about being part of The Urban Burger franchise
Clement Maung – Franchisee of Urban Burger Salisbury, Queensland
“Fantastic team, fantastic experience! I am very happy!”
As you can see from what our franchisees have to say, successful store owners come from a diverse range of backgrounds.
And while experience managing a team and working in the food retail industry can certainly be advantageous it is not essential.
Here is what successful Urban Burger store owners do share in common:
- A desire to take charge of your own businesso
- A willingness to work hard to achieve resultso
- Ability to work as part of a team and lead by example
Existing stores that are currently on the market are:
- Pacific Pines, QLD
- Wellington Point, QLD
- Browns Plains, QLD
- Niddrie, VIC
- Hampton, VIC
Sites we are looking for franchisees to open new Urban Burger stores are:
- Townsville
- Bundaberg
- Grafton
- Toowoomba
We are of course always open to ideas of other locations and do everything we can to work with our franchisees to make their dream business.
And of course, if you LOVE great burgers that’s going to help too.
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