Trampoline - It's fab to be five

Trampoline celebrates turning five, opens eighth store & announces intention to expand interstate.

Trampoline, the Melbourne based gelato franchise has kicked off a month-long celebration of its fifth birthday this April, with the opening of its eighth store in Melbourne and the announcement of plans to launch interstate in the next 12 months.

The new dessert franchise store opens in Camberwell, Melbourne on 9th April and will continue Trampoline’s tradition of churning fresh gelato and sorbet on-site every day. It follows the same blueprint used in the original store which opened on Melbourne’s famous Brunswick Street in 2004.

Grant Crothers, co-founder and CEO of Trampoline and dairy manufacturer Burra Foods, said that like other five year olds, Trampoline had found its feet and the time was right for the gelato franchise brand to grow;

“Trampoline’s commitment to high quality product and playful, friendly service has allowed the brand to grow in leaps and bounces since we opened in 2004,” said Grant.

“We’ve had great success in metropolitan Melbourne, and built an extremely loyal customer base, while also maintaining our Brunswick Street vibe. Now we believe the time has come to spread our wings and expand our unique brand personality and product, both regionally and interstate,” Grant added.

First on the growth hit-list is the state of Queensland, where the brand will undoubtedly benefit from an extended summer trading period. Two prospective sites are already under development in the Sunshine state, and Trampoline is on the look-out for additional ice cream franchise sites and franchisees in other states and territories.

”Maintaining the essence of the brand will be the greatest challenge as we grow, so control and training will become increasingly important,” said Grant.

“To date we’ve got three [PLS CONFIRM] franchised stores in operation, and they’re all holding their own, despite Melbourne’s changeable climate so we’re confident that Trampoline will offer a robust franchise model in other states,” Grant concluded.

The Trampoline concept is based on natural yet surprisingly different gelato flavours, churned fresh in-store daily, using milk sourced direct from farmers in Gippsland, Victoria. All Trampoline products are made from real ingredients, with no artificial colours or flavourings and always served fresh with a grin.