Trampoline Gelato celebrates turning five

Trampoline , the Melbourne born gelato franchise, has kicked off a month-long celebration of its fifth birthday this April, with the opening of its eighth store in Melbourne and the announcement of plans to launch interstate within the next 12 months.

The new dessert franchise store opens in Camberwell, Melbourne on 11th April and will continue Trampoline’s tradition of churning fresh gelato and sorbet on-site every day. It follows the same blueprint used in the original store which opened on Melbourne’s famous Brunswick Street in 2004.

Grant Crothers, co-founder and CEO of Trampoline and parent company, dairy manufacturer Burra Foods, said that like other five year olds, Trampoline had found its feet and the time was right for a growth spurt.

“Trampoline’s commitment to high quality product and playful, friendly service has allowed the brand to build in leaps and bounces since we opened in 2004,” said Grant.

“We’ve had great success in metropolitan Melbourne, and built an extremely loyal customer base. Now we believe the time has come to spread our wings and expand our unique brand personality and product interstate,” Grant added.

First on the growth hit-list is the state of Queensland, where the brand will undoubtedly benefit from an extended summer trading period.”Maintaining the essence of the brand will be the greatest challenge as we grow, so consistency and training will be important,” said Grant.

“To date we’ve got three franchised stores in operation, and they’re all holding their own, despite Melbourne’s changeable climate, so we’re confident that Trampoline will offer a robust franchise model in other states,” Grant concluded.

The Trampoline franchise concept is based on natural yet surprisingly different gelato flavours, churned fresh in-store daily, using milk sourced direct from farmers in Gippsland, Victoria. All Trampoline products are made from real ingredients, with no artificial colours or flavourings and always served with a grin.