The Happiness Institute continually develops its Intellectual Property

When a coaching service or a psychology practice purchase intellectual property from The Happiness Institute , they are not only buying a multi-faceted quality product, but also one that is constantly growing, as the Institute adds to their library of academic material at no extra cost to licensees.

Instead of providing life coaching franchises or psychology franchises, The Happiness Institute has devised a licensing model that is essentially an agreement between The Happiness Institute and an individual. The Happiness Institute licenses allow individuals to use their intellectual property and leverage the respected brand to their business’ advantage.

The Happiness Institute continually develops its intellectual property which includes:

• Course manuals
• Administrative paperwork
• Books
• CD’s
• Research literature
• Presence in various marketing mediums belonging to The Happiness Institute
• Professional development

It enables business owners to expand on their existing suite of intellectual property resources, or start a new business, while at the same time providing higher levels of flexibility and business autonomy than most franchise systems allow. One benefit is that the intellectual property can be tailored to individual business needs.

Professor Timothy Sharp, a well-known leader of Positive Psychology in Australia, founded The Happiness Institute in 2003. The Happiness Institute is a corporate coaching practice dedicated to promoting the principals of positive psychology. As part of an ongoing commitment to their licensees, and to provide proven, practical, easy to implement modules for use in a range of settings, The Happiness Institute is consistently reworking current material and introducing new courses and manuals for their licensees.